Marketing - Director of Growth Marketing

Position Overview

The Director of Growth Marketing will work closely with the Chief Marketing Officer (CMO) to set the overall marketing strategy, manage budgets, and execute high-impact campaigns that drive revenue growth.This individual will oversee the development and execution of high-impact marketing initiatives, including digital campaigns, website optimization, and multi-channel outreach, to engage target accounts and nurture leads through the funnel. Success in this role will require a data-driven mindset, creativity, and deep expertise in B2B marketing, particularly in the SaaS or health tech space.

What You’ll Do

• Demand Generation:
• Develop and execute a comprehensive demand generation strategy to drive lead acquisition, engagement, and conversion.
• Develop and refine user personas to better understand the goals, motivations, and pain points of key customer segments. Use these personas to prioritize and tailor messaging, and guide content creation.
• Leverage persona-driven insights to customize marketing campaigns and deliver personalized experiences across channels
• Oversee multi-channel campaigns, including email, paid media, digital, social, events, and content syndication to generate qualified pipeline.
• Collaborate with sales and product teams to create targeted campaigns that align with business objectives and customer needs.
• Account-Based Marketing (ABM):
• Design and implement ABM strategies to engage high-value accounts and decision-makers, influencers.
• Develop personalized, account-specific content and campaigns to drive engagement and conversions.
• Work closely with Sales to identify target accounts, align on goals, and track ROI.
• Website & Digital Strategy:
• Oversee website strategy and optimization to improve lead capture, user experience, and conversion rates.
• Manage digital marketing efforts, including SEO, PPC, and retargeting, to maximize visibility and performance.
• Leverage analytics tools (e.g., Google Analytics, HubSpot) to track and improve performance metrics.
• Leadership & Collaboration:
• Partner with the CMO to develop and refine the growth marketing plan, manage the marketing budget, and measure and report on campaign performance and pipeline metrics.
• Lead a growing team of marketing professionals, fostering a solutions-oriented culture of innovation, collaboration, A effort, and accountability.
• Work cross-functionally with Product, Sales, and Customer Success to ensure alignment across campaigns.
• Partner with external agencies and vendors to expand reach and ensure consistent execution of marketing initiatives.
  

What You’ll Need

• 7 years of experience in B2B marketing, with a focus on demand generation and ABM, preferably within SaaS, healthcare, or clinical trial technology.
• Proven track record of driving measurable results through multi-channel marketing campaigns.
• Deep expertise working in Hubspot and experience with other marketing automation platforms and CRM tools.
• Strong written and verbal communication skills, with the ability to craft compelling messaging for different audiences.
• Experience managing website strategy, SEO/SEM, and digital advertising campaigns.
• Exceptional project management and leadership skills, with the ability to manage multiple initiatives simultaneously.
• Analytical skills with the ability to use data to inform strategies and optimize performance.
• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
  
  

What You’ll Get

• Competitive salary and performance-based bonuses.
• Comprehensive health benefits, including medical, dental, and vision.
• Flexible work environment, including remote options.
• Opportunities for professional growth and development in a mission-driven company.
• The chance to make a real impact on the future of clinical trials and patient care.