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Sales Manager (Advisors) - Lower Michigan/N.OH/N.IN/MN)

TruStage
Minneapolis, MN Full Time
POSTED ON 4/29/2026
AVAILABLE BEFORE 5/27/2026
At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose

This position will be responsible for two key activities within a territory - coaching/leading advisors and advisor teams and recruiting advisors and advisor teams. Advisor teams include senior advisors, associate advisors, RSMR's, sales assistants/coordinators. Advisor managers will be responsible for the revenue/sales goals and recruiting goals of the territory. The ability to network across the region and partner with our recruiting team will be critical for recruiting success. Working with the advisors and advisor teams across the territory in helping them grow and develop professionally, achieve growth targets, build successful credit union relationships, comply with all TWMS (TruStage Wealth Management Solutions) and regulatory policies and deliver a good member experience will be paramount in the leadership role. Supporting the TWMS culture and creating a great overall experience for their advisor teams will be important for sustained success. Working with internal and external partners across TWMS, TruStage, and the industry will be a necessary skill as advisor managers advocate for their advisor teams in problem resolution, onboarding, process improvements, best practices and overall success. Alignment with the mission and culture of TWMS is very important as we strive to help members achieve financial security and be the employer of choice across our industry.

Ideal location for territory of coverage would be lower Michigan, Northern Ohio, Northern Indiana or Minneapolis, Minnesota.

Job Responsibilities

List of general activities, duties and/or tasks typically performed within the job

  • Manage overall Advisor Team productivity to sales and territory plans.
  • Coach advisors on developing relationships within the credit union program. Ensure credit union staff is trained and/familiar with TruStage's financial services and program alternatives. Ensure consistent experiences/branding with multiple Rep programs in multiple branch structures. Provide consultative and strategic services within territory.
  • District level responsibility for recruiting, hiring and retention of successful Managed Financial Advisors and Teams. Assist credit unions with hiring external coordinators as needed. Responsible for conducting regular reviews as prescribed for managed credit union programs and advisors.
  • Direct the sales activities and exercise direct sales management of assigned managed advisors, consistent with the requirements of TWMS sales practices.
  • Promote adherence to all sales and support processes by conducting sales process reviews.
  • Serve as program expert as it relates to our platform, B/D operations, compliance and support services.
  • In conjunction with internal resources, ensure training occurs in operational processes, sales, marketing, compliance and technology for financial service representatives and support staff. Support all Advisors in consistently applying Broker/Dealer technology and defined processes.
  • Conduct self in a manner consistent with established policies and procedures of ethical market conduct with high standards of honesty, fairness and integrity.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements

List of general education, background and experience, knowledge, skills, and abilities typically required to effectively perform the responsibilities of the job. Also include any required licenses and/or designations.

  • 7 years’ experience in the financial services industry (TPM or Bank/Credit union investment program experience preferred).
  • 3-5 years leadership experience.
  • Proven skills in leadership, communication, presentation, cross company collaboration, persuasion, wholesaling, C-suite business interaction, strategy and execution, employee engagement, relationship building, culture development, team building and business acumen.
  • Flexibility of travel to 75%.
  • Strong track record of integrity and results in across the industry.
  • FINRA Securities Industry Essentials Examination, Series 7, 63, 65 (or 66), 24 and life/health/variable insurance licenses required.
  • Well-connected across the industry with leaders, advisors, partners, consultants etc.

If you’re ready to help make a difference, apply today. A resume is required to apply. TruStage may process applicant information using an Artificial Intelligence (AI) tool. This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. TruStage recruiters use the screening score as a guide to further evaluate candidates; the score is one component of an application review and does not automatically determine whether a candidate moves forward. Candidates may choose to opt out of this process.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range

$82,500.00 - $137,500.00

At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.

Salary : $82,500 - $137,500

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