Onboarding Marketing Specialist

Company Description

Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves. 

Job Description

We are looking for a motivated and detail-oriented Onboarding Marketing Specialist to join our Customer Marketing team! In this role, you’ll support the Onboarding Marketing Manager in delivering an engaging and seamless experience for new Trupanion members during their first 90 days. You’ll help execute campaigns and programs that welcome, educate, and retain members as they begin their journey with Trupanion. 

This position is open to candidates in the Seattle area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week. 

Responsibilities: 

• Assist with the execution of onboarding campaigns across email, direct mail, and web.  

• Draft marketing copy and perform QA for emails, landing pages, and onboarding materials, ensuring messaging is clear, accurate, and aligned with brand voice.  

• Maintain campaign calendars, timelines, and trackers.  

• Assist in A/B test setup, ensuring test groups and creative variations are implemented correctly.  

• Coordinate with internal and external teams to gather assets, copy, and approvals.  

• Research and suggest content ideas that address member needs and anticipate their questions during their onboarding journey.  

• Provide general administrative and project support for large-scale direct mail and email programs to help keep campaigns on track and meet deadlines.   

Qualifications: 

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).  

• 2-4 years of full-time marketing experience.  

Skills:  

• Familiarity with email marketing tools or CRMs (experience with Marketo a plus). 

• Strong writing, editing, and proofreading skills. 

• Comfort working with spreadsheets, timelines, and project trackers. 

• Strong organization and attention to detail. 

• Aptitude for writing and editing content – producing polished, consumer-ready communications. 

• Ability to manage multiple projects with competing deadlines. 

• Effectiveness in collaborating with cross-functional teams. 

• Demonstrated Initiative and openness to feedback and guidance. 

• Passion to learn and grow in digital and customer marketing. 

• Strength in balancing creativity with a data-driven mindset. 

Compensation: 

• The pay for this position is $33.65 - $36.06 an hour on a full-time schedule. 

• Along with base salary, Trupanion employees may be eligible for monthly bonuses. 

• We want all employees to be invested in Trupanion’s success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.  

Additional Information

Benefits and Perks:

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.

For more information about Trupanion, visit https://trupanion.com/about

Learn more about how Trupanion has revolutionized our industry and the reimbursement model: https://www.youtube.com/watch?v=vdWZ4KHiPTQ

Trupanion is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.

We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.