What are the responsibilities and job description for the Marketing Coordinator position at TruLog?
About TruLog
TruLog is a Colorado-based manufacturer of premium steel siding products, designed to combine the rustic beauty of wood combined with the strength and durability of steel. We are committed to providing homeowners, builders, and contractors with innovative solutions that enhance curb appeal while offering unmatched protection and low maintenance.
Position Overview
We are seeking a Marketing Coordinator to join our growing team. This role is responsible for producing original content, managing TruLog's social media presence, and supporting the continued growth of our digital marketing program. Over time, the position expands to include paid search management and ownership of website content and design.
The ideal candidate is a self-starter with strong creative instincts, comfort in front of and behind a camera, and an interest in building a broad marketing skill set within a lean, fast-moving team. This position reports directly to the Chief Revenue Officer.
Key Responsibilities
- Produce original photo, video, and graphic content on site at our LaSalle facility and at customer project locations.
- Assist in maintaining TruLog's social media channels, including content calendars, scheduling, publishing, and community engagement.
- Write marketing copy for social media, email campaigns, product pages, and promotional materials.
- Monitor performance across channels and report findings and recommendations to leadership.
- Collaborate with internal teams (sales, customer service, and operations) to align marketing efforts with company priorities.
- Support and, with experience, assume management of Google Ads campaigns.
- Contribute to and, with experience, assume ownership of website content and design, including layout, imagery, messaging, and landing pages. This role does not involve web development.
- Stay informed on social platform changes, industry trends, and competitor marketing activity.
- Work location: fully onsite in LaSalle, Colorado. Occasional local travel to project sites for content capture.
Qualifications
- 1–2 years of professional marketing experience. Recent graduates are encouraged to apply.
- Demonstrated ability to create content for a public audience, whether through professional work, internships, freelance projects, coursework, or personal channels.
- Strong written communication skills and a clear, engaging voice.
- Working knowledge of major social media platforms and the conventions of each.
- Comfortable using AI tools to increase creative output and efficiency. AI is integrated throughout our operations.
- Highly self-directed, organized, and able to manage competing priorities with limited supervision.
- Must reside within commuting distance of LaSalle, Colorado.
Preferred Qualifications
- Photography or videography skills, including shooting and editing.
- Hands-on experience with Google Ads, Meta Ads Manager, email marketing platforms, or a content management system.
- Familiarity with Adobe Creative Suite, Canva, or comparable design tools.
- Interest in architecture, design, manufacturing, construction, or building products.
What We Offer
- Annual salary of $46,000–$52,000, depending on experience and portfolio.
- Health, dental, and vision benefits (30 days after 1st of employment)
- TruLog covers 75% of the premium
- Paid Time Off
- 401k Retirement Plan (90 days after 1st of employment)
- Ongoing training and professional development.
- Direct exposure to senior leadership and broad marketing responsibility uncommon at the entry level.
- Opportunity to grow with a rapidly expanding company.
TruLog is an equal opportunity employer. We evaluate applicants on merit and make hiring decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
TruLog Siding | www.trulogsiding.com | 1-970-646-4490
Pay: $46,000.00 - $52,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
Work Location: In person
Salary : $46,000 - $52,000