What are the responsibilities and job description for the Marketing Coordinator position at ConcreteCEO?
About ConcreteCEO
Based in Fort Collins, Colorado, ConcreteCEO is a marketing and consulting company focused on helping concrete contractors and construction businesses grow.
We work with clients across the United States on:
- brand positioning
- lead generation
- content marketing
- business development
- consulting
What makes us different is that we also own and operate our own concrete construction company, Cesar’s Concrete. We’re not just marketers looking in from the outside — we understand the industry because we’re actively in it every day.
Our marketing is heavily content-driven, founder-led, and fast-moving. We care about practical execution, strong systems, and building brands that actually generate business.
About the Role
We’re looking for a highly organized, marketer to help run the day-to-day marketing execution for ConcreteCEO and Cesar’s Concrete. In this position you will not be a "cog in the machine". You’ll work directly with the founder, help turn ideas into published content, coordinate creative projects, and keep the marketing machine moving.
This role is ideal for someone early in their career who wants real responsibility, enjoys a dynamic environment, and is excited to grow alongside a small, ambitious business.
You’ll get hands-on experience across:
- content creation
- social media
- project management
- creator workflows
- brand building
- marketing systems
You’ll also have opportunities to:
- think creatively
- improve processes
- introduce new tools and systems
- help shape how our marketing operation grows over time
Every day looks a little different, so the right person for this role is someone who enjoys variety, takes initiative, and thrives in a quick-paced environment where each day brings new opportunities and challenges.
We care more about organization, communication, follow-through, and attitude than having a perfect resume.
Mission
Own the day-to-day execution of marketing for ConcreteCEO and Cesar’s Concrete so ideas consistently turn into published, on-brand content without things slipping through the cracks.
What Success Looks Like
Consistent Social Media Output
You work with our internal team of editors to coordinate the following posts. Ensuring quality in editing, and adhering the brand vision.
Cesar’s Concrete
- 2–3 quality posts per week on Facebook Instagram
ConcreteCEO (Tyler’s Personal Brand)
- 1–2 short-form posts per day across Facebook, Instagram, YouTube Shorts, and TikTok
- 1 long-form YouTube video published weekly and repurposed into clips
- 95% of posts published on schedule
Smooth Content Pipeline
- Tyler’s recordings turned into edited short-form content within 7 days
- Content is organized, labeled, and easy to find
- No bottlenecks, missing files, or unclear ownership
Editors & Creative Vendors Managed Well
- Editors and freelancers have clear briefs, deadlines, and feedback
- Projects move forward without constant follow-up
- Deliverables are on time and match expectations
Key Responsibilities
Content & Social
- Build and maintain content calendars for both brands
- Turn Tyler’s recordings and ideas into clear content briefs for editors
- Write captions, hooks, titles, and simple CTAs
- Schedule and publish content across platforms
- Gather photos, reviews, and stories from Cesar’s team for local content
- Help monitor comments and DMs and route leads where needed
Project Management & Coordination
- Own the marketing task board and keep projects moving
- Coordinate with editors, freelancers, and contractors
- Follow up on blockers and deadlines
- Run a short weekly marketing check-in with notes and action items
Marketing Admin & Systems
- Upload and organize content using clear naming conventions and folders
- Update website or landing page content from templates (non-dev)
- Build and send simple email newsletters from outlines
- Help maintain tracking links, forms, and lead tags
Reporting & Improvement
• Pull weekly platform analytics
• Track basic lead and booked-call metrics from content
Identify what’s working and suggest simple improvements:
hooks
formats
posting times
content angles
What We’re Looking For
- Strong organization and follow-through
- Comfortable juggling multiple projects and deadlines
- Clear written communication
- Comfortable learning new tools and systems quickly
- Detail-oriented without getting stuck in perfectionism
- Self-starter who moves things forward without waiting to be told every step
- Familiarity with social media platforms like Instagram, TikTok, YouTube, and Facebook
- Experience through internships, freelance work, creator work, campus organizations, or early-career marketing roles is a plus — but not required.
- (Desirable; not required) Photography and videography experience in a business production setting.
Personality Fit
You’ll probably enjoy this role if:
- You like being the “glue” that keeps things organized
- You enjoy fast-moving environments and figuring things out
- You’re naturally organized and dependable
- You care about doing quality work without overcomplicating things
- You’re okay being behind the scenes helping a brand grow
- You want to learn directly from a founder and grow with the business
Why This Role Is a Great Opportunity
This is a chance to get real experience inside a growing business — not just sit in meetings or manage one small piece of marketing.
You’ll work directly with leadership, see how marketing connects to sales and operations, and help build brands that are actively growing.
- For the right person, this role can grow significantly over time.