What are the responsibilities and job description for the Social Media Manager - Video Content Specialist position at TruGuard?
About the Role
We're seeking a creative and technically skilled Social Media Manager to join our growing marketing team. This role focuses primarily on video content creation while managing our broader social media presence and content strategy across multiple home improvement and retail industry brands.
Key Responsibilities
Video Content Creation
- Plan, shoot, and edit engaging short-form videos for Facebook, Instagram, TikTok, and LinkedIn
- Develop storyboards and shot lists for planned content
- Maintain consistent brand voice and visual identity across video content
- Operate professional video equipment and editing software
- Collaborate with team members to capture behind-the-scenes content and company culture
Social Media Management
- Plan and publish across all platforms
- Monitor and optimize content performance
- Stay current with social media trends and platform updates
- Analyze metrics and adjust strategy based on performance data
- Engage with audience comments and messages
- Outreach and build affiliate and influencer relationships via social
- Maintain content calendar across all social channels
Content Support
- Assist in writing and editing blog posts
- Draft email newsletter content
- Adapt existing content for social media use
- Collaborate with marketing team on content strategy
Qualifications
- 1-3 years of experience in social media management or digital content creation
- Proven track record of creating successful video content for social platforms
- Strong portfolio demonstrating videography and editing skills
- Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Experience with social media management tools
- Understanding of social media algorithms and best practices
- Excellent written and verbal communication skills
Technical Skills
- Video production equipment operation
- Video editing and post-production
- Social media management platforms
- Basic graphic design skills
- Content Management Systems (CMS)
- Analytics tools
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Film, or related field
- Experience with email marketing platforms
- Photography skills
- Experience with SEO best practices
Personal Qualities
- Creative storyteller with an eye for trends
- Self-motivated and able to work independently
- Adaptable to platform changes and emerging technologies
- Strong project management and organizational skills
- Detail-oriented with ability to maintain brand consistency
- Collaborative team player
Physical Requirements
- Ability to operate video equipment
- May require occasional lifting of equipment up to 25 lbs
- Travel to job sites to capture content
Perks & Benefits
- Competitive salary
- Medical benefits
- Flexible work environment
- Fun, creative team culture
Sound like you? Drop your resume and portfolio to jplassman@truguardconstruction.com. Let’s create something amazing together. 🚀