Marketing Director

Marketing Director

Location: Brighton, Lansing & Fenton, Michigan
Salary: $40,000 Base Performance Bonus & Incentive Structure (On-Track Earnings $90,000 )
Travel Required: Regular travel between all three locations

About TruForm Surgery

TruForm Surgery is a growing oral and facial surgery practice committed to delivering exceptional patient care, innovative treatment options, and an outstanding patient experience. Our mission is to build lasting relationships with our patients and referral partners while continuing to expand our presence throughout Michigan.

We are seeking a highly motivated, results-driven Marketing Director with proven business-to-business sales experience, leadership abilities, and a passion for growing relationships. This role is ideal for someone who enjoys being out in the community, developing strategic partnerships, leading marketing initiatives, and driving measurable growth.

Position Summary

The Marketing Director will lead all marketing, referral development, community outreach, and brand initiatives for TruForm Surgery across our Brighton, Lansing, and Fenton locations.

This is a hands-on leadership role requiring both strategic planning and execution. The ideal candidate thrives in a fast-paced environment, is comfortable building relationships with referring providers, can inspire and develop team members, and understands how to create marketing initiatives that generate measurable business growth.

This position requires travel between all three office locations and spending 2–3 days per week in the field meeting with referral partners, attending networking events, and representing the practice within the community.

Key ResponsibilitiesBusiness Development & Referral Growth

• Develop and maintain strong relationships with referring dentists, physicians, specialists, and community partners.
• Conduct in-person marketing visits 2–3 days per week to referral offices.
• Identify and pursue new business opportunities to increase patient referrals.
• Plan and execute referral appreciation initiatives and strategic outreach campaigns.
• Monitor referral trends and implement strategies to increase market share.
• Represent TruForm Surgery at networking events, community functions, and industry meetings.

Marketing Strategy

• Develop and execute comprehensive marketing strategies that support practice growth.
• Oversee digital marketing initiatives including website content, email marketing, social media, and paid advertising.
• Track and analyze marketing performance using key performance indicators (KPIs).
• Recommend new marketing opportunities based on market trends and analytics.
• Manage marketing budgets and maximize return on investment.

Social Media & Content Creation

• Plan, create, and publish engaging content across all social media platforms.
• Capture high-quality photo and video content within the practice and during community events.
• Maintain consistent brand messaging across all marketing channels.
• Increase online engagement, reviews, and community awareness.
• Collaborate with providers and staff to showcase procedures, patient education, and practice culture.

Leadership & Team Development

• Lead and mentor the marketing team while fostering a culture of accountability and continuous improvement.
• Develop marketing systems and standard operating procedures.
• Train team members on outreach strategies, branding, and customer service excellence.
• Collaborate with practice leadership to align marketing initiatives with organizational goals.
• Drive innovation and identify opportunities for operational improvement.

Event Planning & Community Engagement

• Plan and coordinate educational events, Lunch & Learns, open houses, referral appreciation events, community sponsorships, and patient appreciation events.
• Coordinate marketing materials, promotional items, and event logistics.
• Build community partnerships that enhance brand recognition.

Performance & Analytics

• Track referral growth, lead generation, conversion rates, and campaign performance.
• Prepare monthly marketing reports with actionable insights.
• Continuously evaluate strategies and adjust based on measurable outcomes.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (or equivalent experience).
• Minimum of 3 years of experience in marketing, business development, or B2B sales.
• Proven success in relationship-based sales and account management.
• Leadership or management experience preferred.
• Exceptional communication and presentation skills.
• Strong organizational and project management abilities.
• Experience with social media management and content creation.
• Proficiency with Microsoft Office and CRM/marketing platforms.
• Valid driver's license and reliable transportation.
• Ability to travel regularly between Brighton, Lansing, and Fenton.

Ideal Candidate

The ideal candidate is:

• A self-starter who thrives independently.
• Relationship-focused and highly personable.
• Results-driven with a passion for exceeding goals.
• Creative while also data-driven.
• Comfortable presenting to groups and networking.
• Organized, adaptable, and solution-oriented.
• Passionate about leadership and team development.

Compensation & Benefits

• Base Salary: $40,000 annually
• Performance Bonus & Incentive Program
• On-Track Earnings: $90,000 annually
• Mileage reimbursement for business travel
• Paid time off
• Continuing education and professional development opportunities
• Career advancement within a rapidly growing organization
• Supportive, collaborative team environment

Why Join TruForm Surgery?

At TruForm Surgery, we believe that exceptional patient care begins with exceptional people. We invest in our team, encourage innovation, celebrate success, and provide opportunities for professional growth. If you're passionate about relationship-building, leadership, and making a measurable impact on a growing organization, we'd love to meet you.

How to Apply

If you are a motivated marketing professional with a passion for business development, leadership, and community engagement, we encourage you to apply. Join our team and help shape the future of TruForm Surgery while building meaningful relationships that make a lasting impact.

Pay: From $40,000.00 per year

Benefits:

• 401(k)
• Employee discount
• Paid time off

Work Location: In person

Salary : $40,000 - $90,000