Product Marketing Manager

Product Marketing Manager 

FleetUp is seeking an experienced and passionate Product Marketing Manager with a proven track record leading the go-to-market strategy(GTM) for a SaaS-based product. In this new and highly-visible role, you will influence the product strategy and roadmap analyzing and understanding new trends in the industry, understanding customer needs, and translating those into actionable insights for the strategic. You will drive the global GTM strategy, product positioning and messaging and lead the cross-functional team execution. You are strategic, analytical, creative, detail-oriented, and an excellent communicator, both verbally and written. A core focus of this role will be your ability to write effective and compelling product collateral. The keys to success will be customer centricity, strategic thinking along with cross-functional collaboration and execution excellence in driving user growth and bookings.

Responsibilities

• Develop a deep understanding of customers needs through qualitative and quantitative research, create data-driven, impactful insights for product teams, keep a pulse on market trends and report on the competitive landscape
• Own content development related to pricing & packaging, including customer-facing feature matrices and sales enablement materials, including making recommendations and updates as new features are released
• Be an internal subject-matter expert on market trends related to pricing and packaging, including how competitors' offerings are changing
• Influence product strategy through customer and product insights, partner with Product Management to develop product roadmaps that meet user needs and differentiate FleetUp from competitors 
• Develop target customer segments and relevant personas and own product positioning, segmentation, messaging, and value propositions informed by research, insights and product understanding.
• Develop go-to-market strategies and drive launches for new products and features and manage the cross-functional implementation of the plan to execute launch plans flawlessly
• Contribute to social media marketing activities and campaigns, as appropriate, including blogging, Facebook, Twitter, LinkedIn, and YouTube.
• Communicate value propositions to the sales team and enable them with sales tools, including personas, presentations, and content related to the buyer’s journey.
• Partner with Brand/Marketing on relevant and consistent product storytelling through the go-to-market process
• Represent product teams in major corporate events, webinars, initiatives, campaigns, and ensuring that all relevant products and solutions are included in overarching messaging and all suitable outbound materials.

Requirements

• 3-5 years of relevant work experience in cloud-based, SaaS product marketing with significant-tech experience. Track record of taking new products to market
• You are a strategic thinker who can also roll up their sleeves and get things done.
• You’re able to tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems
• You deeply understand your market, customers, and competition to then integrate these insights into your product roadmaps and marketing strategies.
• You have experience conducting qualitative and quantitative market research, both primary and secondary, including advanced methods such as conjoint studies.
• You know how to use data to make decisions and drive growth.
• Have previous Salesforce and Pardot experience
• Experience as a product/technology writer (samples of writing may be requested)
• Demonstrated aptitude for product strategy and positioning
• Proven ability to launch products/services and manage new releases
• Excellent communication, critical / analytic thinking, relationship building (internal and external stakeholders), and interpersonal skills
• Attention to detail and an eye for quality
• Ability to handle ambiguity and fluid priorities, managing multiple and complex priorities and initiatives
• Ability to grasp and translate technical capabilities into customer benefits
• Able to thrive under pressure and deliver on tight deadlines
• Able to work well within a team and independently