What are the responsibilities and job description for the Marketing Manager position at Truelite Trace Inc?
About FleetUp
Founded in 2013 in the heart of Silicon Valley, FleetUp is a global B2B enterprise specializing in software for the Mobility Industry. Offering a competitive salary, great benefits, and the ability to work alongside a diverse team of skilled professionals, FleetUp is excited to welcome new colleagues into our organization. If you are a hard-working individual who is willing to push themselves to their professional limits, FleetUp might just be the perfect environment for you.
FleetUp is currently seeking an experienced and passionate Marketing Manager to help manage various Marketing activities, including lead gen and event planning. Specific duties include:
Responsibilities
- Understand FleetUp buyers – pain points, demographics, and how they buy.
- Generate leads, and strengthen brand recognition via email, advertising, press, web marketing, and/or social media.
- Lead integrated strategy for full-funnel campaigns, creating scalable, data-driven, multi-channel demand programs to achieve MQL and SQL targets.
- Create effective and compelling positioning, messaging, and sales tools to be used as market-facing presentations or collateral.
- Write content for varying initiatives to articulate key differentiators/benefits, to include marketing/sales collateral, event materials, internal communications content, press releases, web content, blogs and social media that drive consistent messaging.
- Lead event planning and execute tactical activities for major trade shows, conferences, and events, both in person and virtual.
- Provide coordination across marketing teams to align global campaigns with regional requirements
- Collaborate on creative production of online/offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and promotion.
- Determine and manage program budgets
- Analyze data to monitor the success of programs and optimize activities based on data-driven findings
Requirements
- Bachelor’s Degree required in Marketing, Communications, or Business (a combination of education and experience will be considered).
- Demonstrable experience working in a B2B technology marketing
- A proven marketing campaign manager (create plans, manage budgets, schedules, allocate resources, etc.).
- 5 – 7 years of experience, preferably in B2B software using digital and field marketing channels to build campaigns.
- Data-driven. Ability to speak to successes with respect to demand generation including the numbers behind your success.
- Demonstrated success delivering meaningful results through teams.
- Ability to collaborate with globally teams.
- Strong analytical and problem-solving skills.
- Excellent relationship management and expectation setting skills.
- Experience working with sales teams to align sales and marketing goals. Including program updates, addressing gaps, coordinating planning with sales goals, frequent communication and accountability.
- Proficient with Google Office tools and familiar with Pardot and SFDC.
- Strong ability to manage and prioritize multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with unending enthusiasm to get the job done.
