Marketing & Creative Specialist

Education & Public Sector

Position Summary

The Marketing & Creative Specialist is responsible for developing and executing marketing materials, brand content, and visual storytelling for TNK12. This role supports business development efforts through high-quality proposals, presentations, and marketing collateral, while ensuring consistency across all brand touchpoints.

This is an execution-focused role working closely with Business Development and leadership to support growth initiatives across education and public-sector markets. The role is supported by internal stakeholders for strategy and direction, with a focus on delivering polished, compelling materials.

Key Responsibilities

Marketing Materials & Collateral

• Develop and maintain core marketing collateral, including:
• Project sheets and case studies
• Company qualifications packages
• Client-facing presentations
• Translate technical project information into audience-appropriate narratives
• Ensure consistency in brand messaging, tone, and visual identity across all materials

Proposals & Pursuit Support

• Support the development of:
• RFP/RFQ responses
• Proposals and qualifications packages
• Client presentations and pitch materials
• Coordinate inputs, timelines, and deliverables across internal teams
• Collaborate with Business Development to align messaging with pursuit strategy

Brand & Content Management

• Uphold and evolve brand standards across all external-facing materials
• Oversee:
• Website content direction (in coordination with external partners if applicable)
• Social media content strategy and execution
• Thought leadership and storytelling initiatives
• Maintain photography, graphics, and content libraries

Internal Collaboration

• Partner with Business Development to support active pursuits and marketing needs
• Work with Development and Construction teams to gather project information and technical content
• Support leadership with presentations and strategic materials as needed

Process & Organization

• Maintain proposal templates, resumes, and boilerplate content
• Track proposal activity, hit rates, and lessons learned for continuous improvement
• Establish efficient, repeatable workflows for marketing and proposal development

Qualifications & Experience

• 3-5 years of experience in marketing, communications, or related field
• Experience supporting proposals, RFPs, or client-facing materials preferred
• Experience in education, public sector, AEC, or related industries preferred
• Strong writing, editing, and visual communication skills
• Ability to work with technical teams and translate complex information clearly

Tools & Systems

• Canva
• Adobe Creative Suite
• Microsoft Office Suite
• Monday.com
• Trello

Skills & Attributes

• Highly organized with strong attention to detail
• Strong visual and written storytelling ability
• Ability to manage multiple deadlines and priorities
• Brand-conscious with an eye for clarity and consistency
• Collaborative, responsive, and solutions-oriented

Performance Measurement

• Success in this role is measured by:
• Quality and clarity of marketing and proposal materials
• Responsiveness and reliability during pursuits
• Consistency and strength of brand presentation
• Support of successful project pursuits and growth initiatives