What are the responsibilities and job description for the Product Marketing Manager position at Triumph?
Join Triumph!
At Triumph, our vision is a world where freight transactions are accurate and seamless on the most modern and secure freight transaction network. That's why we're looking for passionate, innovative, solutions-oriented people to join our team. We thrive on providing exceptional customer service and we look for team members with an entrepreneurial spirit and a passion to build successful partnerships with our clients. Because at the end of the day our goal is to help our partners businesses run better.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Partner with the VP, Director of Product Marketing - Broker to execute go-to-market plans for new products, features, and releases, owning market readiness (execution, communication, and enablement) for the product roadmap.
- Create and maintain a high-quality library of product marketing assets in close collaboration with content and design teams: positioning documents, messaging frameworks, one-pagers, battle cards, slide decks, and website copy.
- Coordinate product launches end-to-end: manage timelines, align stakeholders across product, sales, marketing, and customer success, and ensure readiness across all customer-facing channels.
- Support sales enablement by developing materials that help the sales team articulate product value, handle objections, and communicate competitive differentiation, and delivering training when needed.
- Serve as an internal voice of the customer: gather insights through customer interviews, win/loss analysis, and close collaboration with customer success, then synthesize and surface those learnings back to the organization.
- Monitor the competitive landscape on an ongoing basis, tracking competitor messaging, positioning shifts, and feature releases to keep internal teams informed and materials up to date.
- Collaborate cross-functionally as a reliable PMM partner to product managers, demand gen, content, and sales, ensuring alignment and smooth execution across workstreams.
- Support persona and buyer journey research, assisting in the development and refinement of ICP definitions and customer segmentation based on market signals and qualitative research.
- Develop comprehensive marketing plans to drive product success. Work closely with Integrated Marketing and Marketing Operations to create engaging, relevant, product campaigns and content. (e.g. Blog posts, product demonstrations, whitepapers, case studies and content for product collateral to support the client journey).
- Present products both internally and externally to promote the story of our broker product stack.
EXPERIENCE & EDUCATION
- Bahelor's or Masters in Product, Marketing, Digital Strategy, Communications, User Experience, or related field.
- 4-6 years of experience in product marketing, content marketing, product management, or a closely related role at a B2B SaaS or technology company.
- A track record of executing product launches or go-to-market campaigns with clear ownership of deliverables and timelines. You've seen a launch through from brief to post-mortem.
- Experience working cross-functionally with product, sales, and/or customer success teams in a fast-paced technology or software environment where priorities shift.
- Hands-on experience producing marketing assets, whether positioning docs, sales decks, one-pagers, or web copy, with minimal oversight.
- Some exposure to customer research or discovery: interviews, surveys, win/loss reviews, or close collaboration with customer-facing teams to surface insights.
- Background in freight and/or logistics and supply chain, freight brokerage, market intelligence, or business intelligence solutions a plus.
SKILLS & ABILITIES REQUIRED
Strategic Knowledge and Professional Abilities
- Exceptional written communication: you write with clarity and precision, and you know how to adjust tone and complexity for technical buyers, business stakeholders, and internal audiences alike.
- Strong project management instincts: you're comfortable owning multiple workstreams simultaneously, managing up and across when needed, and flagging risks before they become problems.
- Solid understanding of the B2B SaaS customer lifecycle, buying process, and how marketing supports pipeline and retention at different stages.
- Ability to synthesize customer feedback, market signals, and competitive information into clear, actionable takeaways for product and marketing teams.
- Strong interpersonal skills. You build trust quickly with cross-functional partners and know how to work with (and through) people you don't manage.
- Experience working with product management and road mapping solutions such as ClickUp, Notion, Jira, Aha, etc.
- Familiarity with CRM and marketing tools such as Salesforce and Marketo; comfort pulling and interpreting basic performance data from analytics platforms.
- Advanced proficiency with Microsoft Office
- Demonstrable ability to leverage LLMs and AI solutions to accelerate and enhance the quality of your execution work, including Microsoft Co Pilot, Claude, and Jasper.ai
- Proficiency with Adobe Creative Suite and Figma
- Experience with Word Press or other content marketing tools preferred,
- Experience with Google Analytics a plus
- Existing knowledge of the transportation industry a plus
Partnership and Relationship Building Skills
- Highly collaborative, relationship builder with stakeholders across the broader Triumph Financial organization helping take disparate groups and pull together in cohesive alignment for the greater good
- Build partnerships to proactively collaborate on goals, objectives, programs and initiatives that promote brand trust and brand equity and product innovation
- Figma (or similar graphics tool) basic editing skills for collaboration with the product and UX teams
- Team player with a strong work ethic. Demonstrates considerable tact, diplomacy, discretion and judgment with ability to build/maintain effective interpersonal relationships
- High level of maturity and stability with an "optimistic" approach
- A self-starter able to be both entrepreneurial and strategic in approach with hands-on experience
We offer Medical, Dental, Vision, Paid Time Off, 401k and much more.
Go on. Do it. Apply Today!
Triumph Financial, Inc. and its subsidiaries (hereafter the “Company”) is an equal opportunity employer and provides equal employment opportunities to all employees and applicants for employment. The Company prohibits discrimination and harassment against all employees and applicants for employment based on race, color, sex, gender, age, religion, creed, covered veteran status, military service, national origin or ancestry, ethnicity, sexual orientation, gender identity, gender expression, transgender status, actual or perceived physical or mental disability, genetic information, citizenship or immigration status, marital status, pregnancy, childbirth, or related medical conditions, reproductive health decision making, or any other characteristic protected by law. Equal employment opportunity applies to all terms and conditions of employment, including, without limitation, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.