Public Relations and Events Coordinator

PURPOSE OF THE POSITION:  The PR & Events Coordinator is responsible for executing event marketing and PR logistics for Triumph Motorcycles in the United States and Canada. This position supports all activities related to consumer events, dealership events, media relations, and public relations. The ultimate goal of this position is to help gain affinity, awareness, and consideration from potential Triumph consumers by offering them unique in-person experiences with the brand and product including demos. This position also supports PR activities by providing detailed tracking and movement coordination of the fleet of press and marketing bikes.

MAJOR RESPONSIBILITIES 

• Support all activity related to designated consumer events, to include event specific budget management, venue and vendor negotiations, our visual and experiential presence, staffing requirements and event guide.
• Support PR/Events Manager and Marketing Director to plan annual event marketing budgets and actively manage approved budgets
• Help PR/Events Manager in overseeing the fleet of press and marketing motorcycles, to include adding new motorcycles to the fleet, keeping detailed track of the usage of each, tracking the maintenance and repairs of each motorcycle, arranging transport of bikes as needed, and prepare the sale of each bike at the end of their usage cycle.
• Support activity related to network facing events, such as dealer conferences and dealership training events
• Support Marketing Director, PR Manager and Mar Comm Manager with projects as needed, with specific emphasis on PR tracking and measurement 

KNOWLEDGE, SKILLS AND ABILITIES

• Knowledge: 
  • General motorcycle industry knowledge
  • General knowledge of the full spectrum of marketing communication avenues, from search marketing (SEO/SEM) to social channel marketing to traditional print/publication advertising 
• Skills:
  • Superior language and writing proficiency, including strong grammar and proofreading skills
  • Valid driver’s license with motorcycle endorsement is required
  • Holding a valid passport is required
  • Adobe Creative Suite is preferred 
  • Advanced skills using Excel, Word, PowerPoint and Google Sheets is required 
  • Detail oriented with ability to multi-task
  • Careful, established and fine-tuned eye for visuals and art direction
  • Prior event management experience is preferred 
• Abilities: 
  • Resourcefulness and ability to solve problems independently
  • Project management skills to coordinate a high volume of overlapping projects at any given moment
  • Develop and nurture strong relationships

RELATIONSHIPS

• Internal:
  • This role works closely with the full marketing department and occasionally central marketing team in the UK
  • This role also has regular interaction with various departments, field staff and dealers 
• External
  • Maintain relationships and regular communication with vendors, specifically partners that implement our event display and dealership marketing strategies

AUTHORITY

• This position has the authority to negotiate contracts related to event marketing (assuming final approval by PR Manager, Marketing Director, GM, and CFO)
• This position has spending authority on pre-approved approved budget lines relevant to events marketing (assuming final approval by PR Manager. Marketing Director, GM, and CFO)
• This position is required to work very independently. However, this position must understand when circumstances require an executive approval be needed on any project.

EDUCATION 

• Bachelor’s Degree in marketing, communications, management, or related field

TRAINING

• Triumph Academy
• Immediate training on the job includes a Brand Induction (UK created) to understand the history and vision of the company from a branding perspective

PHYSICAL REQUIREMENTS OF THE JOB Describe physical activities required during normal job – only if done at least once per week – use checklist if needed; General working conditions of this job? Outside in the weather? In an office, sitting, standing, lifting (specify maximum lbs.), bending at the knee, etc.

• 75-85% office work at a desk or at a conference table / Other times filled with meetings 
• 15-25% travel, including holidays and weekends, and including internationally / travel would be primarily to lead our presence at planned Triumph consumer or dealer facing events