What are the responsibilities and job description for the Marketing Communications Specialist position at Triple-S Steel?
Overview
Company Name: Tube Supply
Title of Position: Marketing Communication Specialist
Position Type: Full-Time, Non-Remote
Founded in 2016, Tube Supply provides quality steel tube and bar in alloy, stainless, and carbon for oil and gas applications, including drilling, completions, production, and downhole tools. Our steel tubular and bar products are tailored specifically to meet the demands of the oil and gas industry, including high pressure, high temperature (HPHT) and sour (H2S) well environments. Tube Supply clients are leading oil and gas service companies, OEMs, and manufacturing centers globally.
Our goal is to maintain a stable, fun work environment while delivering satisfaction to the marketplace. We live closely by our core values: excellence, loyalty, and fun. These are seen throughout our interactions with customers, within the company, and in each of our employees’ everyday lives.
Summary:
The Marketing Communication Specialist is responsible for promoting and branding the business effectively with the goal of generating sales for Tube Supply. This role works closely with Sales and Product Management to ensure alignment of marketing strategy, marketing process, messaging objectives and client needs as well as to help design and implement the ability to measure such improvements.
Responsibilities
Description of Responsibilities:
- Organizes Marketing and Communications (MarCom) activities for events (trade-shows, customer seminars, etc.)
- Represents the company at trade shows, customer seminars, and events.
- Acts as gatekeeper for materials to be in compliance with company branding requirements with respect to design, layout, core messaging and marketing effort; builds brand identity and recognition
- Develops, manages and maintains all online communication vehicles, including but not limited to: Corporate website, e-mails, datasheets, and online social media (Facebook, LinkedIn, Twitter, blogs, etc.)
- Coordinates internal and external announcements through website, e-mailing, and press releases
- Implements marketing initiatives focused on pulling relevant prospects and customers towards Tube Supply
- Works with Product Managers & Sales team to develop marketing content
- Identifies opportunities for lead generation and creates marketing collateral: case studies, data sheets, whitepapers, feature or benefit sheets, etc.
- Manages copy-writing and trademark content
Qualifications
Required Skills and Experience:
- BA/BS degree in Marketing, Graphic Design, or other relative business degree
- Three (3) or more years of experience in a similar position (Marketing Communication) required, preferably, an industrial company.
- Proficient user: Adobe Creative Suite (Photoshop, InDesign, Dreamweaver), HTML, Microsoft Dynamic CRM, Click Dimensions, and the company’s website interface.
- Three (3) or more years of experience working in a fast-paced sales environment that requires multitasking
- Ability to work in a team but maintain independent work skills; be a self-starter and possess a strong work ethic.
- Ability to organize, multi-task and prioritize detailed work on multiple, concurrent tasks with frequent interruptions.
- Great level of reliability and accountability as many functions of the role are subject to stringent or changing deadlines.
- Strong interpersonal skills with an ability to influence. Effectively communicate in both verbal and written form. Willingness to explain difficult issues and think quickly.