What are the responsibilities and job description for the Senior Enterprise SEO Strategist position at TriMark Digital?
We’re looking for a strategic, forward-thinking Senior Enterprise SEO Strategist to lead organic search growth across large, complex websites and digital ecosystems. This role goes beyond traditional keyword rankings — you’ll architect enterprise-level SEO and GEO strategy while evolving our approach to AI-driven search, including generative search experiences, large language model (LLM) visibility, and emerging search platforms. You’ll collaborate cross-functionally with content, development, analytics, paid media, and leadership teams to drive scalable, measurable organic growth that aligns with broader business objectives.
This is a modern SEO / GEO leadership role for someone who blends technical depth with a sharp understanding of why, how, and when people search — and how to turn intent into real connections with high-value customers.
Key Responsibilities
- Develop and lead enterprise-level SEO strategies across large, multi-location or multi-brand websites
- Own technical SEO initiatives including site architecture, crawl optimization, indexing strategy, internal linking, schema markup, and Core Web Vitals
- Conduct in-depth audits (technical, content, competitive, and authority-based) and translate findings into prioritized roadmaps
- Partner with engineering teams to scope, test, and implement SEO-driven development initiatives
- Build scalable content strategies informed by search intent, topic clustering, entity optimization, and SERP analysis
- Lead AI search optimization strategy, including:
- Optimization for AI Overviews and generative search results; LLM visibility (e.g., ChatGPT, Gemini, Perplexity)
- Structured data and entity-based optimization
- Brand authority and citation strategies for AI-generated responses
- Analyze and report on performance using GA4, Google Search Console, log files, and third-party SEO platforms
- Identify emerging search trends (zero-click search, voice search, multimodal search, AI assistants) and proactively test new approaches
- Develop SEO forecasting models and quantify impact of organic initiatives
- Collaborate with paid media teams to align SEO and SEM strategies for full SERP coverage
- Present insights, strategies, and results to executive stakeholders and clients
- Mentor junior SEO team members and contribute to process development and documentation
Requirements
- 8 years of experience in SEO, with at least 2–3 years in enterprise or large-scale environments
- Proven experience leading technical SEO strategy for complex websites (100K pages, multi-location, or multi-domain environments preferred)
- Deep understanding of modern search algorithms, ranking systems, and entity-based search
- Experience with AI-driven search optimization, including generative search platforms and LLM visibility strategies
- Strong technical knowledge: HTML, JavaScript SEO, schema markup, log file analysis, site migrations, and crawl management
- Advanced proficiency with SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog, Sitebulb, BrightEdge, Conductor, etc.)
- Strong analytics skills with GA4, Google Search Console, Looker Studio, and Excel/Sheets
- Experience building content frameworks aligned to search intent and topic authority
- Ability to translate complex SEO concepts into clear business impact
- Strategic thinker with strong prioritization and project management skills
- Experience working cross-functionally with developers, designers, content teams, and executives
- Bachelor’s degree in Marketing, Communications, Business, Computer Science, or related field (or equivalent experience)