What are the responsibilities and job description for the Associate Creative Director, Social Media position at TriMark Digital?
We’re looking for an Associate Creative Director, Social Media, to help lead social-first creative across a portfolio of brands. This role is for a culturally fluent creative leader who understands how brands win attention on social through strong ideas, platform-native execution, and smart collaboration with strategy, account, and production teams. You’ll be responsible for setting the creative vision for social, elevating day-to-day content, and guiding teams to produce work that is timely, relevant, and effective.
LEADING CREATIVE VISION FOR CONTENT ACROSS CHANNELS
- Assist client and project teams with developing and implementing campaigns that seamlessly translate to multiple social channels. Use brand standards and performance goals to guide the development of creative for a brand or campaign. Ensure messaging consistency, delivery, and alignment with the client’s business objectives
CROSS-DEPARTMENTAL COLLABORATION
- Act as an interdisciplinary collaborator, working in partnership with Art Directors and other specialists to execute nuanced creative messaging and brand work across channels.
CLIENT RELATIONSHIP
- Interface with clients as needed, ensuring strategies are in alignment with goals and are presented thoroughly and expertly. Serve as a lead strategist for consulting teams and clients on messaging strategy.
MENTORSHIP TO OTHERS
- Train and mentor other creative specialists throughout the tactical execution of campaigns. Assist in the professional development of creative skills and thinking.
CREATIVE REPRESENTATION FOR NEW BUSINESS OPPORTUNITIES
- Support new business development efforts by participating in pitches, strategic plans, etc., and providing creative solutions to client challenges/needs.
STAY UP-TO-DATE & IN THE KNOW
- Research and share new approaches to social media engagement
- Stay on top of platform updates, trends, and emerging content formats to keep our brand at the forefront of culture
- Keep up-to-date with new features and functionalities related to customer engagement available on priority social channels
JOB REQUIREMENTS
- BA/BS in Marketing, Communications, Journalism, Design, or other related field
- 8 years of experience or project work creating and implementing social media strategies
- Living in the Raleigh-Durham area or willing to relocate
- Strong understanding of digital marketing
- Strong writing and editing skills with a sharp eye for tone, grammar, and performance-driven copy
- Experience shooting content with an iPhone and a professional camera
- Strong experience with tools such as Adobe Premiere, Photoshop, CapCut, Canva, or similar for editing
- Understanding of current trends, meme culture, and platform nuances
- Previous experience with influencer marketing or UGC programs
- Familiarity with Google Analytics is preferred