What are the responsibilities and job description for the Social Media Specialist position at Triangle ABA?
Social Media Specialist (Part-Time, Hourly)Employment Type: Part-Time, Non-Exempt (Hourly)Expected Hours: 15–25 hours per week (flexible scheduling with required weekly posting cadence)Reports To: Director of MarketingLocation: RemotePosition SummaryThe Social Media Specialist is a part-time, hourly role accountable for developing and executing a data-driven social media strategy that increases qualified patient inquiries, strengthens employer brand awareness, and enhances community engagement.Although part-time, this role carries full ownership of outcomes (not just activity). Success is measured by clearly defined KPIs aligned with company growth goals and Scaling Up execution rhythms.Key Performance Indicators (SMART KPIs)Publishing Cadence & Brand CompliancePublish a minimum of 3 high-quality posts per week on each active platform (e.g., Facebook, Instagram, LinkedIn).Maintain 95% on-time posting compliance monthly.Achieve 100% adherence to company branding standards, verified through monthly brand audits by Marketing Leadership.Audience Growth & EngagementAchieve a 25% increase in total followers and maintain a minimum 5% engagement rate per post across primary platforms within 9 months, measured via platform analytics dashboards.Qualified Lead GenerationIncrease qualified family inquiries from social media channels by 30% within 12 months, measured monthly via CRM tracking and conversion attribution.Recruitment Marketing ImpactGenerate at least 15% of monthly clinician job applicants from social media channels within 6 months, tracked via applicant source reporting.Core ResponsibilitiesStrategic Social Media PlanningDevelop and execute a focused 6–12 month social media roadmap aligned with growth, intake, and hiring targets.Content Development & Calendar ExecutionCreate and manage a structured content calendar ensuring at least three posts per week per platform, including:Educational ABA contentParent resourcesClinician spotlightsTestimonials (HIPAA-compliant)Culture and recruitment highlightsBrand Governance & Visual ConsistencyEnsure all posts reflect accurate company branding, including logo usage, approved color palette, typography, messaging tone, and clinical integrity standards.Lead Funnel OptimizationDesign campaigns that drive traffic to intake forms and career portals; collaborate with intake and HR teams to improve conversion rates.Analytics & ReportingDeliver monthly performance dashboards including engagement, lead generation, posting cadence metrics, recruitment impact, and ROI insights.Paid Campaign Oversight (If Applicable)Manage paid social budgets efficiently within approved spend parameters.Compliance & Ethical Marketing OversightEnsure all content adheres to HIPAA, ethical healthcare marketing standards, and patient confidentiality guidelines.Strategic AlignmentEven as a part-time role, this position directly supports the company’s strategic objectives:Drives revenue growth through measurable patient inquiriesSupports clinician recruitment in a competitive labor marketStrengthens brand consistency across locationsEnhances community trust and authoritySupports scalable expansion without adding full-time overheadUnder Scaling Up principles, this role maintains a clear scorecard, participates in weekly check-ins, and focuses on high-leverage activities that drive measurable results within limited hours.Educational QualificationsBachelor’s degree in Marketing, Communications, Digital Media, or related field (referred)Digital Marketing or Social Media certification preferred (Google Analytics, Meta Blueprint, etc.)Healthcare marketing experience strongly preferredRequired Competencies (A-Player Profile)Hard SkillsSocial media platform management (Meta, Instagram, LinkedIn, TikTok)Paid advertising campaign managementData analysis and reportingCopywriting and basic graphic/video editingBrand standards implementationHIPAA-compliant communication practicesSoft SkillsHigh accountability and self-management (critical for part-time success)Strong time management and prioritizationResults orientationDetail orientation (brand accuracy and compliance)Strategic thinkingEmotional intelligence and empathyPreferred ExperienceSocial media experience within healthcare, behavioral health, or pediatric servicesExperience in multi-location clinic environmentsFamiliarity with autism services or developmental therapy industriesCultural Fit & Values AlignmentYou embody Triangle ABA’s core values:Own It: Full accountability for outcomes.Lions, Not Lambs: Thrive in a dynamic environment.Rooted in Connection: Build trust with stakeholders.Build Leaders: Empower others through training.Team First: Collaborate for clinic success.Powered by JazzHR4rbpQvi1KG