What are the responsibilities and job description for the Social Media Specialist position at Capital Automotive Group?
Are you a creative storyteller who lives and breathes social media? Capital Automotive is looking for a Social Media Specialist to elevate our online presence across all our dealership locations. If you love crafting engaging content, experimenting with trends, and connecting with audiences on platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube, we want to hear from you!
What You’ll Be Doing
With 20 automotive and powersports franchises and more than 1,500 employees, CAPITAL is more than a company—it’s a community. We take pride in our tradition of excellence while building a forward-thinking, family-owned culture that supports growth, innovation, and success. We also proudly support veterans and military personnel in their career journeys.
Capital Automotive Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees
What You’ll Be Doing
- Develop and manage content strategies for all Capital Automotive dealership locations
- Create, capture, and edit professional and engaging photos and videos
- Manage daily social media activity, including posting, monitoring, and engagement
- Analyze social performance metrics and make recommendations for growth
- Collaborate with marketing, sales, and service teams to highlight promotions, events, and brand stories
- Stay up to date on social trends, platform updates, and best practices
- Comfortable and creative with a camera—photography and video skills a must
- Experience with major social platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube
- Strong written and visual communication skills; professional yet engaging style
- Portfolio of previous work preferred but not required
- Self-motivated, organized, and able to manage multiple dealership accounts
- Competitive salary with growth opportunities
- Dynamic and supportive team environment
- Access to tools, training, and resources to help you thrive
- Fun, fast-paced automotive industry culture
- Full range of health benefits, PTO, 401(k), employee discounts, and more!
With 20 automotive and powersports franchises and more than 1,500 employees, CAPITAL is more than a company—it’s a community. We take pride in our tradition of excellence while building a forward-thinking, family-owned culture that supports growth, innovation, and success. We also proudly support veterans and military personnel in their career journeys.
Capital Automotive Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees