Senior Brand Manager Portfolio and Innovation

Boldly Cultivating (youtube.com) 

About Us

Treasury Wine Estates (TWE) is one of the world’s largest wine companies and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. 

To learn more about our purpose and our renowned portfolio of global brands, click here.  

About the Role

As the Senior Brand Manager, Portfolio & Innovation, you’ll lead the development and execution of consumer-centric innovation and portfolio strategies across the Americas region. You’ll collaborate with cross-functional teams and agency partners to bring new products to life, manage a select portfolio of regional brands, and drive key initiatives that shape the future of our business. This role is ideal for a strategic thinker with a passion for innovation, brand building, and navigating complex challenges in a fast-paced environment.

This is a remote role with preference for candidates in major metro markets in New York, California, Florida and Texas. 

Key Responsibilities

• Lead innovation projects from ideation through launch, collaborating with brand, insights, supply, and commercialization teams
• Identify consumer and category trends to inform pipeline development and product strategy
• Manage the innovation budget and ensure alignment with commercial goals
• Drive portfolio initiatives and champion a culture of continuous improvement and consumer-centric thinking
• Oversee strategic brand management for select regional brands, including planning, SKU rationalization, and toolkit updates
• Partner with Sales and Commercial teams to optimize pricing, assortment, and channel strategy

About You

• You have a bachelor’s degree in marketing or a related field; an MBA is a plus
• You bring 7 years of experience in marketing and/or innovation, ideally in CPG or alcohol beverage industries
• You’ve successfully launched innovation projects and managed brand portfolios
• You’re highly collaborative and skilled at influencing across functions and levels
• You’re detail-oriented with strong project management and communication skills
• You’re strategic and analytical, with the ability to translate insights into action
• You thrive in ambiguity and are energized by solving complex problems
• You understand the broader business landscape and value chain

Why you'll love it here:

• Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. 
• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
• Enjoy the world’s most desirable wines through our generous employee product allowance 
• Competitive benefits package including: Medical, Dental, and Vision, Paid Time Off (vacation, sick time, and holidays), 401K with company match, and much more!
• Plus, you'll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here. 

It takes all varietals! 

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products. 

All qualified applicants will be considered for employment regardless of age, race, color, religion, sexual orientation, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.   

Apply Today!

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, please apply today!

Pay Transparency Disclosure: The base pay range offered for this position is $127,000 to $160,000 per year and other benefits. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. Treasury reserves the right to modify the range in the future.