What are the responsibilities and job description for the Senior Manager, Brand Strategy & Innovation position at Visa?
Visa’s Global Brand Team is seeking an experienced and strategic Senior Manager to join our Global Marketing organization, focusing on strengthening Visa’s Brand Value for both consumers and clients. This pivotal role will drive the development and management of our global brand claims strategy, positioning Visa as a leader in security, acceptance and trust. The Senior Manager will spearhead key FY26 initiatives that support our Security strategy, shape compelling value propositions, and unlock new opportunities to showcase Visa’s superiority in the marketplace. Effectively embedding Visa’s brand advantages in consumer advertising is a key lever for marketing to be able to deliver on the four strategic imperatives of Visa’s 2030 Strategy.
Key Responsibilities:
- Brand Claims Center of Excellence (COE)- Maintain and enhance a centralized global repository of brand claims spanning initiatives, audiences, and regions. Lead the development and refinement of claims and manage the risk assessment process for all brand claims, ensuring adherence to legal, regulatory, and corporate guidelines.
- Claims Development & Delivery - Develop and launch new, differentiated claims for strategic focus areas, including Affluent, Non-Card, Innovation Products, and B2B Solutions. Partner cross-functionally with Legal, Product, Regional, and Creative teams to ensure claims are substantiated, relevant, and globally scalable.
- Audience Testing & Insights - Collaborate with Insights & Analytics teams to test brand claims ability to lift relevance, preference and motivation to choose Visa. Leverage insights to refine messaging and inform go to market strategies.
- Client & Investor Brand Strength - Develop a new approach to demonstrate Visa’s brand strength for clients and investors, utilizing BERA and other independent data sources. Articulate Visa’s macro brand narrative and highlight value levers across the cardholder lifecycle. Create compelling, data-driven storytelling for RFPs, renewals, and sales enablement materials
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.