Sr Manager, Sports Marketing

TravisMathew is a premium apparel brand that exists because we seized an opportunity—and we’re inviting you to take yours. Back in 2007, we saw there weren’t many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life—plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew.

The Senior Manager, Sports Marketing, will lead the strategy, development, and execution of our ambassador marketing program to drive brand awareness, credibility, and cultural relevance within golf and adjacent lifestyle spaces.

This role is responsible for building and scaling a best-in-class ambassador network spanning athletes, creators, industry influencers, and brand advocates while ensuring all activations align with brand positioning and long-term growth objectives. The ideal candidate is a strategic thinker, strong communicator, and collaborative leader who understands how to translate relationships into measurable brand impact.

Roles And Responsibilities

Strategic Leadership

• Develop and lead a comprehensive ambassador marketing strategy aligned with brand and business goals.
• Identify and prioritize key ambassador segments, emerging talent, lifestyle creators, and industry tastemakers.
• Establish clear KPIs to measure brand awareness, engagement, and ROI.
• Build scalable frameworks for recruitment, onboarding, activation, and performance tracking.
  
  

Ambassador Activation and Brand Growth

• Oversee ambassador campaigns, product seeding initiatives, tournament activations, and experiential moments.
• Ensure ambassadors authentically represent the brand across social, events, and media opportunities.
• Partner with Events, PR, Social, and Sales teams to maximize storytelling.
• Leverage ambassador content and relationships to expand reach beyond the traditional golf audience.
  
  

Leadership and Team Development

• Lead and mentor team members supporting ambassador marketing initiatives.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Manage budgets, contracts, and external partnerships.
  
  

Relationship Management and Communication

• Serve as the primary point of contact for key ambassador relationships.
• Negotiate contracts and manage partnership agreements.
• Communicate clearly and consistently with internal stakeholders and external partners.
• Present strategy, performance insights, and recommendations to executive leadership
  
  

What Success Looks Like

• A differentiated ambassador roster that elevates brand perception
• Measurable increases in brand awareness and engagement
• Seamless, high-impact activations at tournaments and key events
• Strong internal alignment and external partner relationships
• A scalable, strategic ambassador program that drives long-term brand growth.
  
  

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

• Proficiency in Microsoft Applications (i.e., Excel, PowerPoint, Word)
• Excellent communication, negotiation, and presentation abilities
• Ability to manage and mentor a team.
• Ability to manage multiple projects simultaneously.
• Ability to work effectively and collaboratively with cross-functional teams and stakeholders.
• Highly motivated self-starter who can comply with numerous deadlines and evolving priorities.
• Ability to think strategically while executing tactically.
• Strong organization, attention to detail, and follow-up skills
  
  

Education And Experience

• 7 years of experience in sports marketing, influencer/ambassador marketing, or brand partnerships
• Proven experience building and leading ambassadors or athlete marketing programs.
• Deep understanding of golf culture and the evolving sports/lifestyle landscape
  
  

PHYSICAL REQUIREMENTS / WORK ENVIRONMENT (if Applicable)

• Work is performed in a designated professional office workstation and environment.
• Ability to travel domestically and internationally.
• Extensive use of office equipment, including computers, calculators, copiers, fax machines, and other business-related machines and software.
  
  

DISCLAIMER

This job description, in general terms, indicates the type and level of work performed and the typical responsibilities of employees in this classification. It may be changed by management at any time. Other duties may also apply. Nothing in this position description changes the at-will employment relationship existing between the Company and its employees. Distribution of this item outside of the Company without an authorized release is a violation of Company policy.

132,000.00 - 165,150.00 - 198,300.00 USD Annual

If your experience is close to what we're looking for, please consider applying! Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply.

TravisMathew is an Equal Employment Opportunity