What are the responsibilities and job description for the TC Whiskey Marketing Director position at Traverse City Whiskey Co.?
Benefits:
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Relocation bonus
- Vision insurance
Position Overview:
We’re seeking a seasoned marketing professional with 6–10 years of experience to establish and lead Traverse City Whiskey Co.'s marketing strategy. While you’ll develop and execute the marketing plan, our leadership team will work closely with you to shape the overall brand direction. This role focuses on building and leading the company’s marketing presence across multiple channels, driving consumer engagement, and overseeing key functions including digital marketing, public relations, social media, content creation, and brand campaigns.
We’re seeking a seasoned marketing professional with 6–10 years of experience to establish and lead Traverse City Whiskey Co.'s marketing strategy. While you’ll develop and execute the marketing plan, our leadership team will work closely with you to shape the overall brand direction. This role focuses on building and leading the company’s marketing presence across multiple channels, driving consumer engagement, and overseeing key functions including digital marketing, public relations, social media, content creation, and brand campaigns.
Key Responsibilities:
- Collaborate with leadership to refine the brand strategy, then develop and execute a comprehensive marketing plan that supports core priorities and products.
- Lead all aspects of marketing operations, including digital marketing, social media, public relations and content creation.
- Partner closely with the Hospitality and Events team to ensure alignment on marketing efforts for the new production facility and visitor center and current tasting rooms.
- Track and analyze key performance metrics (KPIs), adjusting strategies as needed to ensure growth and engagement.
- Work cross-functionally with sales, production, and tasting room teams to align marketing initiatives with business goals.
- Oversee digital platform management, including the company website, e-commerce platforms, email marketing campaigns, and social media channels.
- Manage relationships with external vendors and agencies, including creative, PR, and event partners.
- Lead brand collaborations, product launches, and promotional campaigns that drive brand awareness and sales growth.
- Champion brand storytelling through creative and engaging content, supporting both local and national marketing efforts.
- Build and mentor a small marketing team as the department grows.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
- 6-10 years of experience in marketing with 4 years of experience in the alcohol, beverage, consumer packaged goods, and grocery industries.
- Proven track record of developing and executing successful marketing strategies.
- Strong leadership skills with the ability to build and mentor a team.
- Advanced analytical skills with the ability to define and evaluate KPIS.
- Experience working closely with leadership to align marketing plans with overall brand strategy.
- Hands-on experience with digital marketing tools, including SEO, social media platforms, email marketing, and e-commerce.
- Excellent communication skills, both written and verbal, with a passion for brand storytelling.
- Creative, detail-oriented, and data-driven mindset.
- Ability to work independently in a fast-paced, entrepreneurial environment.
What to Expect:
- Competitive Salary: $100,000–$120,000 with performance-based bonuses.
- Health Benefits: Medical, dental, and vision insurance.
- Retirement: Simple IRA with company match.
- Paid Time Off: Comprehensive PTO including paid holidays and personal days.
- Perks: Whiskey perks, exclusive bottle access, employee discounts on products and merchandise.
- Culture: A close-knit, passionate team committed to craftsmanship, innovation, and community.
- Growth Opportunities: Play a leading role in shaping the future of a fast-growing craft distillery.
- Community Engagement: Participate in local events, festivals, and our annual bottle release celebration.
- Work Location: On-site (with flexibility) at our Traverse City, MI headquarters, located in a vibrant community surrounded by outdoor adventure, local culture, and a thriving spirits scene.
About Us:
Traverse City Whiskey Co. is an award-winning craft distillery producing premium whiskey and spirits in the heart of Michigan’s cherry country. We’re entering an exciting growth phase with the opening of a state-of-the-art whiskey production facility and visitor center. As a brand rooted in both tradition and innovation, we’re passionate about creating world-class products that whiskey lovers nationwide enjoy.
Traverse City Whiskey Co. is an award-winning craft distillery producing premium whiskey and spirits in the heart of Michigan’s cherry country. We’re entering an exciting growth phase with the opening of a state-of-the-art whiskey production facility and visitor center. As a brand rooted in both tradition and innovation, we’re passionate about creating world-class products that whiskey lovers nationwide enjoy.
Why Traverse City Whiskey Co.?
This is a unique opportunity to make a lasting impact on a nationally recognized brand with a rich heritage and strong ties to the local community. You'll have the autonomy to shape and grow the marketing department, influence the brand’s national presence, and play a key role in the launch of our new whiskey production facility and visitor center—solidifying Traverse City Whiskey Co. as a premier whiskey destination. We offer a dynamic, entrepreneurial environment where creativity and innovation are at the core of everything we do.
This is a unique opportunity to make a lasting impact on a nationally recognized brand with a rich heritage and strong ties to the local community. You'll have the autonomy to shape and grow the marketing department, influence the brand’s national presence, and play a key role in the launch of our new whiskey production facility and visitor center—solidifying Traverse City Whiskey Co. as a premier whiskey destination. We offer a dynamic, entrepreneurial environment where creativity and innovation are at the core of everything we do.
Flexible work from home options available.
Salary : $100,000 - $120,000