What are the responsibilities and job description for the Content & Social Media Coordinator (Automotive) position at TRANSAMERICA TIRE CO., LTD.?
Company Description
Transamerica Tire Co., Ltd. is a leading provider in the aftermarket tire industry, known for its decades of expertise in product development and global tire exports. With headquarters in Memphis, Tennessee, and a marketing and development office in Los Angeles, California, we stay connected to the pulse of the American car scene, which drives global automotive aftermarket trends. We offer a diverse range of tire products, including Special Trailer (ST), Summer and Winter Passenger Car, Light Truck/SUV (All-Terrain, Rugged-Terrain, Mud-Terrain), and other Specialty tires. Our mission is to deliver innovative, high-quality tire solutions that meet the various needs of drivers across North America.
Role Description
We’re looking for a motivated Content & Social Media Coordinator to help create and manage engaging visual content for two fast-growing tire brands. This role combines hands-on video and photo production with light social media execution—perfect for someone who loves capturing automotive stories and seeing their work come to life online. You’ll assist with planning, shooting, editing, posting, and organizing content that connects with our off-road and performance-driven community.
Key Responsibilities
- Plan and assist with content shoots, including storyboarding, scheduling, and on-set support.
- Capture and edit high-quality photo and video content for marketing, web, and social media use.
- Create and repurpose short-form video content (Reels, TikToks, YouTube Shorts) for platform optimization.
- Support scheduling and publishing across Instagram, TikTok, Facebook, YouTube, and LinkedIn.
- Write concise and engaging captions using brand tone and trending hashtags.
- Organize and archive raw footage, project files, and digital assets for easy access.
- Track engagement metrics and provide content performance insights to improve social media and marketing campaigns
- Research current social and automotive industry trends to inspire new content ideas.
- Collaborate with the creative and marketing teams to maintain visual and brand consistency.
Qualifications
- 0–2 years of experience in content creation, social media, or related marketing roles.
- Proficiency with video editing tools
- Strong Communication and Writing skills
- Familiarity with social media platforms and short-form video trends.
- Basic photography and videography knowledge (lighting, camera setup, audio).
- Excellent organization and multitasking skills with attention to detail.
- Passion for cars, trucks, off-roading, or motorsports is highly preferred.
- Creative mindset and capability to adapt to the fast-paced automotive industry