What are the responsibilities and job description for the New Home Sales Counselor position at Traditions of America?
Overview
Traditions of America – a national leader in the development of 55 lifestyle communities - seeks a seasoned, motivated and talented New Home Sales Counselor in the Richmond, VA region. As a new home expert, you will be rewarded as you guide home buyers through the exciting journey of building their new construction home from start to finish. Candidates must have excellent interpersonal skills, a "winner's" attitude, and demonstrate prior success selling new homes. Position available in our Traditions of America at Chesterfield community. Must have prior new home construction sales experience.
Principle Duties and Responsibilities
The New Home Sales Counselor is responsible for achieving all community sales goals, including generating traffic, agreement of sales, customer satisfaction and serving as the main point of contact to deliver an exceptional customer experience from first visit to settlement. Responsibilities include but are not limited to:
Traffic Generation
- Consistently engaging the database, both new incoming leads and existing leads. A strong understanding of database filtering and the ability to generate custom lists to strategically tailor outreach is required.
- Conduct regular appointment setting activities.
- Coordinate with the marketing team to plan traffic generating activities.
- Analyze engagement for mass e-marketing campaigns to hone prospect outreach.
- Log call volume each week in database.
Customer Service
- Create a welcoming, energetic atmosphere in the Welcome Center.
- Dedicate yourself to learning more about the motivations, dissatisfactions, future promise, and objections for every prospective customer.
- Maintain correspondence with the customer throughout the entire homebuying journey.
“A Mindset of Excellence”
- Monitor and maintain appearance of Model Homes, community entryway, and signage.
- Demonstrated excellence in Microsoft Office Suite, Adobe, DocuSign, and CRM systems.
- Strong knowledge of resale programs and financing options.
- Complete competitive analyses of surrounding communities and be knowledgeable on competitors offering.
- Effectively sell inventory when applicable, including Express Homes and Designer Model Homes.
Team Coordination
We view the sales process at Traditions of America as highly immersive. The New Home Sales Counselor must be adept at involving other team members in their new home buying decision process. Key team members and groups include but are not limited to: Designer, Community Manager, Lifestyle Director, Traditions Realty, Marketing, and Homeowner Ambassadors. The New Home Sales Counselor must be comfortable and thrive in this team selling environment.
Requirements
- 3 years of new home sales experience.
- Experience with CRM.
- Must be able to walk rough terrain, climb stairs, and lift up to 15 lbs.
- Must be willing to work on weekends; days off will be Thursday/Friday.
Supervisory Responsibilities
This position reports directly to the VP of Sales Operations and the Partners. The New Home Sales Counselor will work with sales administrators, prepare for weekly sales and community team meetings, customer meetings, and production updates. The New Home Sales Counselor also works with the on-site construction team on the status of homes and delivery schedule.
Compensation
As a full-time employee of a nationally recognized home builder, this is a direct sales position with high compensation potential. This is a salaried position, with commission potential.
Benefits
401(k), 401(k) matching, Dental, Health, Vision, Paid Time Off, Disability