Digital Marketing Website Specialist

Digital Marketing & Website Specialist

Location: Houston, Texas
Position: Full-Time
Work Arrangement: On-Site
Schedule: Monday–Friday
Base Salary: $65,000 - $85,000
Additional Compensation: Eligible for an annual performance bonus

About Tradition Energy

Tradition Energy is an independent energy procurement, risk management, and sustainability solutions advisory firm. As part of the Tradition Group, we help organizations navigate complex energy markets, work with energy suppliers, and make informed decisions about their energy needs.

The Opportunity

Tradition Energy is seeking a hands-on Digital Marketing & Website Specialist to maintain our corporate website, implement search optimization initiatives, develop digital content, and support online lead generation.

The ideal candidate has strong WordPress and SEO experience, along with skills in digital analytics, LinkedIn management, and graphic design. Familiarity with emerging AI search technologies, including GEO and AEO, is also valuable. This position works closely with marketing leadership to strengthen Tradition Energy's digital presence and improve website performance.

Key Responsibilities

1. WordPress Website Management

· Maintain and update website content, including pages, articles, market intelligence resources, and landing pages.

· Ensure content accuracy, brand consistency, and proper functionality of website forms and lead capture features.

· Coordinate with external developers on technical updates and website improvements.

2. SEO & AI Search Optimization (GEO/AEO)

· Implement SEO initiatives to improve organic traffic and search visibility.

· Apply GEO/AEO practices to strengthen visibility across AI-powered search platforms.

· Optimize website content, metadata, internal linking, and structured data; monitor search performance.

3. Website Analytics & Performance Reporting

· Maintain Google Analytics 4, Google Search Console, and related reporting tools.

· Analyze website traffic, visitor behavior, referral sources, and conversions.

· Prepare regular performance reports and recommend improvements to website effectiveness.

4. LinkedIn & Social Media Management

· Maintain Tradition Energy's corporate LinkedIn page and publishing calendar.

· Create and publish content promoting company news, services, market intelligence, and thought leadership.

· Monitor engagement, audience growth, and referral traffic; support sales professionals with approved content.

5. Graphic Design & Digital Content

· Create branded graphics for website pages, LinkedIn, email campaigns, presentations, and other marketing materials.

· Use Adobe Creative Cloud, Canva, or comparable design tools while maintaining brand consistency.

· Coordinate with external creative resources when needed.

6. Website Demand Generation & Conversion Optimization

· Maintain landing pages, forms, calls to action, and website lead generation features.

· Analyze visitor journeys and conversion rates to identify opportunities for improvement.

· Coordinate with the Senior Demand Generation & Marketing Automation Specialist to connect website lead capture with CRM and marketing automation workflows.

Required Qualifications

· 2–4 years of hands-on experience in digital marketing, website management, SEO, and digital content production.

· Strong proficiency in WordPress content management and SEO best practices.

· Familiarity with AI search optimization, GEO, and AEO.

· Experience with Google Analytics 4, Google Search Console, and website performance reporting.

· Experience managing B2B LinkedIn content and creating digital graphics using Adobe Creative Cloud, Canva, or comparable tools.

· Understanding of website lead generation, landing pages, and conversion optimization.

· Strong writing, editing, analytical, organizational, and project management skills.

· Ability to independently manage assigned digital marketing projects and meet deadlines.

Preferred Qualifications

· Experience with WordPress page builders, plugins, and technical SEO.

· Familiarity with structured data, schema markup, and AI search visibility tools.

· Experience with Google Tag Manager, Looker Studio, and website conversion tracking.

· Experience coordinating with external website development and SEO partners.

· Familiarity with CRM-integrated forms and marketing automation platforms.

· Experience in energy, financial services, professional services, or other complex B2B industries.

Upon any applicable waiting period, you shall be entitled to enroll in the Company’s health, life and disability insurance, and 401K Plan (currently with Company matching) in accordance with, and subject to, the vesting, eligibility, and other terms and conditions of those particular plans. You will also be entitled to other employment benefits, such as vacation and sick days in accordance with the current policies of the Company.

Pay: $65,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person

Salary : $65,000 - $85,000