What are the responsibilities and job description for the Senior Brand Strategist position at Tractorbeam?
Location: Dallas
Reports to: Dept. Head: Brand Strategy (EE)
Experience Level: 5-7 years of brand strategy experience, agency side
Tractorbeam creates and grows compelling brands that connect, inspire, and drive real impact. We are a full-service agency helping companies navigate change. Everything we do is rooted in our passion for meaningful work, experiences, and possibilities. Our multidisciplinary team spans four core capabilities: strategy, design, digital products, and digital marketing.
We’re looking for creative thinkers, writers, researchers, idea-mullers, and perfect-word finders to join our team as Senior Brand Strategist. This role will work with the broader creative team to help launch new brands and reposition existing ones. You will assist with strategy, research, competitive audits, and messaging on various projects.
Role Responsibilities
- Create and present brand strategy presentations alongside the design team
- Assemble and conduct client workshop presentations (in-person)
- Conduct audience research and craft customer profiles
- Participate in internal critiques, client presentations, and workshops
- Advise on brand strategy for client marketing materials across various platforms
- Contribute copywriting for deliverables when needed
- Execute brand audits and competitive analysis
- Travel to on-site client meetings when necessary
Interests, Abilities, and Experience
- Strategic problem solving
- Ability to multitask and adapt to changing priorities
- Must love brands
- A strong writer and creative thinker
- Comfortable using research to identify important themes and come up with unique insights.
- Familiar with pop culture, news, and regional developments
- Comfortable thinking conceptually and creatively; a willingness to share ideas openly
- Excellent organizational and time management skills
- Agency experience is required
- Proficiency in Figma and Google Workspace is required