Mgr, Retail Media Sales Job Details | Tractor Supply Company

Overall Job Summary

Manager, Retail Media Sales a dynamic and results-oriented role that will be part of our growing Retail Media Network team. This individual will be responsible for accelerating revenue growth by generating and nurturing high-value sales leads, identifying new media partnership opportunities, and building strong relationships with internal merchants and external brand partners. The ideal candidate will be a strategic thinker and skilled relationship-builder, with a passion for media sales and retail innovation.

Essential Duties and Responsibilities (Min 5%)

Sales Growth & Lead Generation

• Lead and manage a team of three sales leads responsible for sourcing, qualifying, and converting new brand partner opportunities to drive demand and revenue for the Retail Media Network.
• Provide strategic direction, support, and coaching to ensure the team executes against a robust sales pipeline aligned with overall network revenue goals.
• Partner with cross-functional teams to ensure the sales leads are equipped with the tools, insights, and media solutions needed to deliver effective, customized proposals that meet advertiser objectives.

Merchant Relationship Management

• Serve as a key liaison between the Retail Media Network and the Merchant organization to align on category and supplier priorities.
• Educate and enable merchants to act as media advocates and help identify key vendors for retail media engagement.
• Partner with merchant teams to uncover opportunities and build compelling value propositions for media investment.

Strategic Planning & Execution

• Work closely with the Head of the Retail Media Network to define and refine sales strategies, account plans, and performance targets.
• Identify white-space opportunities and proactively pitch new media solutions or programs to internal and external stakeholders.
• Analyze campaign and sales data to optimize go-to-market strategies and inform future growth initiatives.

Collaboration & Communication

• Partner with the media operations, analytics, and product teams to ensure seamless campaign execution and client satisfaction.
• Represent the Retail Media Network in vendor-facing meetings, industry events, and internal business reviews.
   

Required Qualifications

Experience: 5 years of experience in digital media, retail media, or media sales, preferably within a retail or CPG environment.

Education: Bachelor’s degree in Business, Marketing, Advertising, or related field. Any suitable combination of education and experience will be considered.

Professional Certifications: None 
 

Preferred knowledge, skills or abilities

• Proven ability to develop and grow strategic client relationships and drive revenue growth.
• Strong knowledge of digital advertising products (onsite, offsite, sponsored search, display, etc.).
• Excellent interpersonal, communication, and presentation skills.
• Highly organized with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Comfortable with data-driven selling and campaign performance analytics.
   

Working Conditions

Physical Requirements

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  A team member should perform all duties as assigned by his/ her supervisor.
 

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

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