What are the responsibilities and job description for the Marketing Campaign Specialist position at TRACTIAN?
Why join us
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.
Marketing at TRACTIAN
TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.
What You'll Do
As a Campaign Specialist at TRACTIAN, you will execute integrated marketing campaigns across North America and Mexico, translating global strategy into localized, high-impact programs for a technical, industrial audience.
You’ll work across multiple channels and partner cross-functionally to ensure campaigns are launched on time, aligned with business priorities, and driving measurable pipeline impact.
Responsibilities
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.
At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.
Marketing at TRACTIAN
TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.
What You'll Do
As a Campaign Specialist at TRACTIAN, you will execute integrated marketing campaigns across North America and Mexico, translating global strategy into localized, high-impact programs for a technical, industrial audience.
You’ll work across multiple channels and partner cross-functionally to ensure campaigns are launched on time, aligned with business priorities, and driving measurable pipeline impact.
Responsibilities
- Execute multi-channel marketing campaigns, including email, social, webinars, and ABM programs
- Build, launch, and optimize email campaigns using marketing automation platforms
- Support campaign messaging, ad copy, and content execution
- Localize global campaigns for NORAM, including coordination of Spanish-language adaptations
- Collaborate with Field Marketing, Growth, Product Marketing, and RevOps to ensure campaign alignment and execution
- Track and analyze campaign performance, identifying insights and optimization opportunities
- Manage timelines and workflows to ensure campaigns are delivered on schedule
- 2–3 years of experience executing B2B marketing, demand generation, or campaign execution
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Hands-on experience building and launching campaigns in HubSpot or similar tools
- Tracks campaign performance and adjusts based on results
- Experience with ABM platforms (Demandbase or similar)
- Webinar execution experience (Zoom or similar)
- Familiarity with Figma or Miro
- Experience with paid media or social campaigns
- B2B SaaS experience
- Spanish proficiency
- Based in Atlanta
- Competitive Salary
- Premium Medical, Dental, and Vision Coverage
- Paid Time Off (PTO): 15 Days, plus 11 paid holidays
- 401(k) Retirement Plan, 1% match
- Wellhub Membership - Access a wide range of gyms and training programs.
- Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
- Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.