What are the responsibilities and job description for the Field Marketing Specialist position at Tractian?
Marketing at TRACTIAN
TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.
What you'll do
As a Field Marketing specialist, you will execute localized marketing strategies and tactics to drive brand awareness, lead generation, and sales pipeline growth. You’ll plan and manage events, including trade shows, webinars, in-person activations, and strategic partnerships to engage key decision-makers in the manufacturing sector. Working cross-functionally with Sales, Product Marketing, and Demand Generation, you’ll ensure alignment and maximize the impact of field marketing initiatives.
\n- Coordinate and execute events, managing logistics, budgets, and post-event performance analysis.
- Run ABM webinars for existing and potential clients, ensuring tailored content that aligns with their needs and drives engagement.
- Assist regional marketing programs, including events and field activations, to drive customer engagement and pipeline growth.
- Work with Product Marketing and Content teams to support the creation, distribution, and optimization of campaign assets, sales enablement, and localized content to engage and nurture prospects.
- Analyze field marketing performance, leveraging insights to optimize future activations.
- Build relationships with industry associations and event organizers to secure sponsorships and speaking opportunities.
- Manage vendor relationships to ensure seamless execution of marketing activations.
- Proven experience in B2B field marketing, event management, or trade show execution, preferably in industrial or technical industries.
- Strong attention to detail and aesthetic sense to ensure events are visually appealing and align with brand standards.
- Quick-thinking and adaptable, with the ability to manage unexpected challenges and last-minute changes.
- Experience collaborating with sales teams to support account-based marketing initiatives.
- Willingness to travel for events and on-site activations.
- ABM Certification
- CMP
- Familiarity with predictive maintenance, IoT, or related industrial technology.
- Experience managing sponsorships, speaker engagements, and conference partnerships.
- Proficiency in marketing automation tools, ABM programs, CRM, and data analytics platforms.
Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.