What are the responsibilities and job description for the PPC Specialist (Google Ads) position at Track Digital?
*MUST BE LOCATED IN NASHVILLE, TN.
Company Description
Track Digital is a rapidly-growing Digital Marketing Company in Nashville, TN, that specializes in PPC and Social Media Marketing strategies for Service-Based businesses and E-commerce brands around the country.
Role Description
This is a full-time, hybrid (1 day at home, 4 in-office) role for a PPC Specialist located in Nashville, TN, with some work from home flexibility. This position will be responsible for overseeing a portfolio of Google Ads and Microsoft (Bing) Ads accounts for our clients.
This role will be a focal point in our company, and will have the opportunity to quickly scale into a higher-level role with a team underneath you.
Responsibilities:
- Set up, manage and optimize marketing campaigns on Google and Bing Ads for our clients.
- Set up conversion tracking using the Google Tag Manager and/or Google Analytics.
- Perform keyword research, create ad copy, and conduct A/B testing as needed.
- Analyze performance data and adjust strategies to meet client goals.
- Develop and manage budgets and bidding strategies
- Deliver insights through regular client reporting and check-ins
- Stay up to date with platform changes and industry trends
- Work in person with the Track Digital team at our Nashville, TN office on Music Row.
What We’re Looking For:
- 3 years of hands-on PPC experience (Agency experience preferred)
- Proficiency in Google Ads, Bing Ads, Google Analytics & Google Tag Manager.
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
Bonus Points:
- Familiarity with platforms/tools like GoHighLevel, Hubspot and other CRM platforms.
- Experience managing multiple clients.