Marketing & Programs Specialist Manager- Economic Development

MARKETING & PROGRAMS SPECIALIST (FULL-TIME)

ECONOMIC DEVELOPMENT DEPARTMENT

Help Shape the Future of a Thriving Small Town Business Community

The Town of Vienna’s Economic Development Department plays a key role in creating a vibrant, business-friendly community where local businesses can grow and thrive. Our work focuses on attracting, retaining, and supporting businesses; encouraging thoughtful redevelopment aligned with the Town’s long-term vision; and driving tourism, shopping, and dining—all to strengthen Vienna’s commercial tax base and support balanced Town revenues. Through targeted marketing, business support services, and attraction and retention programs, we position Vienna as a premier destination to visit, shop, dine, and do business.

Though just 4.4 square miles, the Town of Vienna is rich in charm, character, and community pride. Located in Fairfax County—the largest county in Virginia and consistently ranked among the best places to live in the Commonwealth—Vienna offers a unique blend of small-town feel and big-picture opportunity.

Reporting to the Economic Development Director, the Marketing & Programs Specialist plays a hands-on role in executing the Department’s small business programming and marketing and brand strategy. This position offers room to grow on a small but highly collaborative team dedicated to supporting Vienna’s business community, especially its small businesses. The ideal candidate is a self-starter with a go-getter mindset who is eager to build skills in economic development, with a particular interest in small business support and marketing.

APPLICATION REQUIREMENT: Please attach 2 work samples in PDF Format. Each Sample should be 1 page. 

Work Schedule: Monday through Friday 8:00 AM - 4:30 PM 1 Thursday Evening a Month and 1 Monday Evening a Quarter

Essential Functions:

• Manage marketing and communication efforts for the Economic Development Department to help position the Town as a unique place to do business and as a destination for shoppers and diners to support the local business community. 
• Serve as a Clerk for the Town Business Liaison Committee and support the implementation of the Committee’s key initiatives.
• Promote the Town of Vienna through local media, TV, radio, print media, social media, and all other media platforms including paid advertisements.
• Maintain the Department’s digital presence, including website, blog, biweekly e-newsletter, and a purposeful social media strategy where each platform has its own purpose – all at a high-quality level. 
• Prepare a monthly content calendar.
• Take a leading role in programs that support business sales through regional marketing including Vienna Restaurant Week to promote food-based businesses, holiday shopping advertisements and promotions, and local event-venues and catering strategies. 
• Lead the Ribbon Cutting planning process for new Town businesses. 
• Assist with business engagement and communication prior to major Town events that impact brick and mortar businesses, as well as participating in events that drive foot traffic to businesses such as the Holiday Stroll. 
• Assist Director with business recruitment, retention or expansion proposals, and job retention programs and initiatives through the development of marketing materials and economic development programs. 
• Manage and measure all marketing engagement including, but not limited to social media posts, radio, print ads. 
• Define and measure key performance indicators for marketing initiatives and programs associated with entrepreneurship and small business initiatives. Create regular reporting dashboard and summaries for executive leadership.
• Assist with strategy formulation, aligning programs with the economic development strategy and connecting them to the Town’s larger goals.
• Maintain business contact list and database to support engagement efforts. 
• Oversee seasonal intern(s). 
• Interface with Town of Vienna elected officials and staff, contracted vendors, and organizational partners.
• Develop strong relationships with community partners, new and existing businesses, local media, and local influencers.

 Additional Duties:

• Maintain positive relations with internal and external customers.
• Perform related work as assigned.

Minimum Training and Experience:

• Requires a Bachelor’s degree from an accredited college or university in marketing, communications, business, urban planning, public policy administration, or a closely related field.
• Minimum of four years’ experience working in marketing and/or communication. 
• Experience executing and managing events.
• Experience working with stakeholders such as Boards/Commissions, Chambers of Commerce, elected officials, and related local government departments. 

Capabilities:

• Exceptional interpersonal, written, and oral skills. 
• High-level of computer literacy (Microsoft Office, Illustrator, Photoshop, InDesign, WordPress, Canva, Emma, or MailChimp) and a strong aptitude for mastering new applications.
• Ability to create and edit video content. 
• Intermediate graphic design abilities. 

Full job description and details online in job application.

Local Government Benefits:

12 Holidays per year, generous Annual Leave and Sick Leave accruals, tuition reimbursement/student loan repayment program (after 1 year of service), Virginia Retirement System (VRS) and Town of Vienna Retirement plans, Employee Assistance program and more!

https://www.viennava.gov/Town-Departments/Human-Resources/Employment-Benefits