Business Development Specialist

Job Summary

Position Overview

We are seeking a dynamic and versatile Business Development Executive to oversee a wide

range of responsibilities, including trade show representation, team leadership, content

creation, and strategic business growth. This role is ideal for a self-starter

with strong organizational skills, creative marketing instincts, and a passion for driving results.

Key Responsibilities:

Sales & Business Development (60%)

· Represent the company at trade shows and networking events to build relationships

· Identify and pursue new business opportunities through outreach and partnerships

· Support lead generation efforts across digital and in-person channels

· Direct sales functions: outbounds, cold calling, DM’s, lead nurturing

Marketing, Advertising & Content (40%)

· Create and manage social media video content to promote brand awareness and engagement through LinkedIn, Instagram, Facebook, etc., derived from larger blocks on content ie, podcast, info video, etc.

· Drive traffic from social media to YouTube videos and/or website in order to gain customer trust and educate

· Ensure SEO content remains comprehensive, well-maintained, and optimized to support sustained organic traffic growth.

· Coordinate content calendars and oversee platform performance metrics. (10%)

· Foster a positive team culture focused on productivity, service, and growth

Qualifications:

· Proven experience in business development, marketing, or operations

· Strong communication and leadership skills

· Ability to travel for trade shows and events as needed

Key KPIs

Financial & Operational

· Budget Variance: Stay within ±5% of budgeted expenses.

· Timeliness of Reporting: Quarterly reports delivered on/before deadlines.

· Maintain record of business dollars directly generated via organic leads

Sales & Business Development

· Conversion Rate: 25% of leads that convert to opportunities/clients.

· Revenue Growth: Quarterly sales targets: $25,000

· Partnerships Secured: # of new partnerships or contracts closed.

Marketing & Content:

· Content Output: 4-6 social media videos/content pieces created per month.

· Engagement Metrics: Avg. engagement rate (likes, comments, shares).

· Follower Growth: 20% growth in social followers or subscribers per quarter.

Impact Areas

Revenue Growth – Directly responsible for increasing new business and expanding

opportunities.

Operational Efficiency – Streamlining processes, budgeting, and data accuracy to reduce

friction.

Market Presence – Growing visibility through trade shows, networking, and social media

content.

Brand Awareness – Expanding recognition through consistent, engaging content creation.

Skill Profile – Business Development Executive

Core Competencies

Operational Management

· Strong attention to accuracy and deadlines

· Coaching, accountability, and performance oversight

· Fostering positive, productive team culture

Marketing & Content

· Social media management and content planning

· Video content creation basics

· Tracking and analyzing engagement metrics

· Strategic & Organizational Skills

· Strong multitasking and prioritization abilities

· Process improvement and problem-solving

· Clear communication across teams and departments

Technical Skills

· CRM and productivity tools (Zoho One)

· Social media platforms & analytics

· Soft Skills

· Excellent written and verbal communication

· Strong organizational and time management skills

· Adaptability and initiative

· Collaborative and team-oriented mindset

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Ability to Commute:

• Fort Worth, TX 76177 (Required)

Ability to Relocate:

• Fort Worth, TX 76177: Relocate before starting work (Required)

Work Location: In person

Salary : $55,000 - $60,000