Sr. Manager, Paid Social

About The Role

Total Wine & More is seeking a Senior Manager, Paid Social to join our Marketing team in Bethesda, MD. The Senior Manager, Paid Social will lead the strategic direction, performance, and evolution of our paid social media program, with a focus on Meta (Facebook and Instagram). The ideal candidate brings deep retail and agency experience, expertise in product catalog management, and a strong ability to influence creative, cross-functional teams, and external partners. This role is accountable for developing and optimizing paid social strategies that drive business outcomes through effective targeting, compelling creative, and rigorous performance management. You will report to the Senior Director, Performance Marketing.

You will

• Spearhead the strategic direction and execution of multi-channel marketing campaigns (Meta, Pinterest, TikTok, & Snapchat), ensuring initiatives drive measurable business impact and align with long-term organizational objectives.
• Own and drive the Product Catalog Strategy, ensuring dynamic and personalized ad experiences that improve relevancy and conversion, while also driving the creative strategy through close collaboration with both internal teams and external agencies to deliver best‑in‑class assets and messaging.
• Oversee end-to-end campaign performance and optimization across audiences, creative, bids, budgets, pacing, and placements to ensure KPIs and growth targets are consistently achieved.
• Manage agency partners and external vendors, establishing clear performance expectations, reviewing deliverables, and driving accountability for execution, innovation, and results.
• Direct cross-functional collaboration with analytics, customer insights, and marketing teams to deliver comprehensive performance reporting and strategic recommendations.
• Spearhead innovation and data-informed growth by evaluating emerging technologies and platform betas, integrating new capabilities, and leading experimentation, competitive analysis, and market research to identify and scale high-impact marketing opportunities that strengthen effectiveness and competitive positioning
• Act as a trusted advisor to senior leadership, providing guidance on campaign performance, emerging opportunities, potential risks, and strategic priorities. Optimize campaign strategies through advanced analytics and insights from tools such as Adobe and platform reporting, translating data into strategic recommendations for senior leadership.
• Lead, mentor, and develop direct reports, fostering a collaborative, high‑performance culture and driving a strong discipline of experimentation, excellence, and accountability.
  
  

You will come with

• Bachelor's Degree in Marketing, Business, or a related field preferred or equivalent years of experience.
• 8 years of hands-on experience in paid social media, with a strong concentration in Meta platforms and a background in retail or performance-driven environments preferred.
• 8 experience in retail and performance-based paid media, including campaign planning, execution, and optimization with a proven track record of managing digital advertising budgets effectively, ensuring optimal allocation of resources preferred.
• Experience in paid social media marketing, with a focus on Meta platforms. From creation to optimization to analysis. With a focus in retail and paid media.
• Strong project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
• Excellent communication and collaboration skills, working cross-functionally with creative, analytics, and merchandising teams.
• Proficiency in MarTech tools for campaign automation and optimization.
• Analytical mindset with the ability to interpret data and make strategic recommendations.
• Experience managing and optimizing digital advertising budgets effectively.
• Agency experience preferred (not required).
• Ability to stay updated on industry trends, algorithm changes, and emerging technologies in the digital marketing space.
• Relevant certifications from platforms like Facebook Blueprint, Google Ads/Analytics, or others can be a plus.
• Demonstrated ability to translate data into strategic decisions, using analytics to influence direction and optimize outcomes.
• Strong project management and organizational skills, with the ability to lead complex initiatives across multiple stakeholders.
• Proven experience managing and optimizing large-scale digital advertising budgets.
• Ability to stay current on platform updates, algorithm changes, and industry trends within social and digital marketing.
• Certifications such as Meta Blueprint or Google Analytics a plus.
• Agency experience preferred but not required.
  
  

We offer

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre-tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance
• Career development & product training
• Consumer classes
• & More!
  
  

Grow with us

We recognize our team members are our biggest asset, and we value the critical role each play in contributing to the company’s success. It is our commitment to support and provide access to the resources needed to take care of their health and wellbeing. That is why we offer a variety of benefits, tools, and resources to support through our Total Rewards program. To view our full career page, click here: https://careers.totalwine.com/!

Total Wine & More considers several factors when establishing compensation. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience. The actual hourly rate will equal or exceed the required minimum wage applicable to the job location. Estimated salaries determined by third parties have not been validated by Total Wine & More.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.

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The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply. The anticipated close date of this posting is 120 days from the posted date indicated above.