What are the responsibilities and job description for the Head of Marketing position at topsort?
We're quickly growing and super excited for you to join us!
About Topsort
At Topsort, we believe in the mission of democratizing the secret technologies of the walled gardens and creating a privacy-first cookie-free world of clean advertising with modern tech, friendly products, and AI. We believe in making advertising intuitive, intelligent, and genuinely cool, without any of the creepy ads or cookie-obsession (well, maybe just the chocolate ones). In a rapidly changing industry, we're on a mission to democratize monetization access for all and ensure that advertising doesn't leave any brand or seller feeling confused or overwhelmed
Today, Topsort has 6 major hubs worldwide, and employees in 13 countries, including Menlo Park, Boston, Santiago Chile, São Paulo Brazil, Barcelona Spain, and Sydney Australia. We are a truly global company that was born in the pandemic that’s had rapid growth since out of a genius product, a customer-first mentality, and a hardworking team of talented individuals. Since our founding in 2021, we’ve gained customers in retail, marketplaces, and delivery apps in 40 countries and are quickly approaching the #1 position in the industry.
Do you enjoy a fast-paced environment? Do you like seeing your work create real-time impact, being part of a rocket ship from the very beginning? Let’s do the unimaginable - let’s make ads clean and cool again, with AI and modern technology.
Why Topsort? Why now?
Topsort is changing the way Retail Media works. By joining our scaling team, you'll feel your impact from day 1. The processes and messaging you build today will be a critical part of our foundation as we accelerate toward 200 Topsorters worldwide, and your innovations will leave a lasting mark on the industry, as a whole. Retail Media is on the verge of a new era, and Topsort is gathering the ecosystem together to shape a brighter future. Joining us now, you'll work directly alongside our co-founders and founding members to bring on Retail Media 3.0. If you're looking to define your career as something greater than yourself, come scale with us.
What it’s like to work at Topsort
At Topsort, we communicate openly and move fast. We say things as they are, challenge each other early, and embrace feedback with curiosity—it’s how we build better, faster. Every experiment has a purpose, and every outcome helps us make the next decision smarter. There’s no single formula for success here; we find what works, improve it, and scale it.
We’re collaborative internally and competitive externally—never the other way around. The pace is quick, sometimes a 100-mph kind of fast, and that’s what keeps it exciting. We act with intent, lift each other up, and turn bold ideas into real results. No endless meetings here—if it can be done today, it gets done today.
About the role
We're looking for someone who has marketed a technical product to a sophisticated buyer. In this role, you will own pipeline numbers and hit them, build messaging that changed how a market understood a category, additionally grow a team without losing velocity. And you're excited about retail media because you see the infrastructure opportunity — not just the ad spend.
Product Marketing & Positioning
- Own Topsort's narrative, positioning, and messaging architecture across all segments and personas
- Translate complex technical capabilities into crisp, compelling value propositions for enterprise buyers (Head of Monetization, CTO, CPO) and mid-market operators
- Drive product launches end-to-end — from internal alignment to market rollout
Demand Generation & Pipeline
- Design and scale a demand gen engine that generates qualified pipeline across both enterprise and mid-market
- Own the full funnel: awareness, consideration, conversion — with clear attribution and reporting
- Work closely with Sales to align on ICP, messaging, and pipeline targets
- Build and optimize campaigns across paid, owned, and partner channels
Brand & Communications
- Define and protect Topsort's brand voice and visual identity as we scale
- Own thought leadership strategy — positioning Topsort and its leadership as voices in retail media and ad tech
- Manage PR and earned media relationships; drive coverage in relevant trade and business press
- Ensure consistency across all external touchpoints
Developer & Community Marketing
- Build and grow a community of builders, operators, and partners around Topsort's platform
- Own developer-facing content and communications — docs, newsletters, product updates, community channels
- Partner with Product and Engineering to create content that resonates with technical buyers and champions
- Identify and activate community advocates and early adopters
Team & Operations
- Lead and grow a small marketing team; hire strategically as the function scales
- Own the marketing budget and allocate for impact
- Build the systems, tools, and processes that let the team move fast without breaking things
What We Think You Need to Be Successful
We’re open to candidates who don’t check every box but show strong potential.
Core Requirements & Experience
- 8 years in B2B marketing, with at least 2–3 years leading or co-leading a marketing function
- Experience at a technical B2B SaaS or infrastructure company — you can hold your own in a conversation about APIs, SDKs, and product architecture
- Proven track record across both enterprise and mid-market GTM motions — you understand the differences and can run both in parallel
- Strong product marketing instincts — you can write a positioning doc, a one-pager, and a pitch deck and make all three land
- Experience building or scaling demand gen programs with measurable pipeline contribution
- Hands-on experience with brand, content, and comms — not just oversight
- Has built or nurtured a developer or technical community (even informally) — a strong plus
- Data-driven: you set targets, track what matters, and adjust fast
- Exceptional writer and communicator, you'll be shaping how the world sees Topsort
At Topsort, we seek professionals who embody the following qualities to drive our mission forward:
- Deep dive into details: Professionals who are not content with superficial answers and dive deeply into the details to uncover root causes and optimal solutions.
- Team first: A low need for individual recognition, always prioritizing collective results over personal credit.
- You thrive with ambiguity: Exceptional ability to tackle open-ended problems in unstructured environments, turning chaos into structured innovation.
- Adaptability: Willingness to learn, mentor, lead, and follow as the situation demands, fostering growth at all levels.
- Urgency: A disproportionate sense of urgency in execution, while keeping scalability and the creation of replicable processes in mind to ensure long-term success.
- Curiosity: Genuinely curious individuals who can quickly learn difficult concepts and apply them effectively.
We are proud to be an equal opportunity employer and to foster a workplace where diversity is valued and celebrated. We believe that diverse perspectives and experiences strengthen our teams and drive better outcomes. We respect and value any race, religion, color, national origin, ancestry, caste, gender, gender identity or expression, sexual orientation, age, disability, medical condition, pregnancy, genetic information, marital status, or military service.
Do you sound like the right fit? Let's dive right in!