Marketing Director

📍 Lancaster, PA (On-Site)

💼 Full-Time

💰 Salary: $120,000 – $150,000

Are you a data-driven marketing leader who knows how to turn campaigns into revenue? Do you thrive in fast-paced environments where your strategy directly drives company growth?

Topline Heating & Air is a rapidly growing residential HVAC company serving homeowners across Lancaster and surrounding communities. As we continue expanding, we’re looking for a Marketing Director to lead strategy, manage high-impact campaigns, and build a dominant local brand.

This role is perfect for someone who loves combining creative marketing with performance analytics—especially in social media, paid advertising, and lead generation.

• Salary: $120,000 – $150,000
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and company holidays
• Leadership role with high visibility and strategic impact
• Opportunity to own and scale marketing for a high-growth company

• Develop and execute a comprehensive marketing strategy aligned with revenue goals
• Manage the annual marketing budget and allocate spend for maximum ROI
• Lead the internal marketing team and coordinate with external agencies
• Collaborate with sales and operations to align campaigns with seasonal HVAC demand

• Plan, launch, and optimize paid social campaigns across Facebook, Instagram, TikTok, and YouTube
• Oversee organic social media strategy to build community engagement and brand authority
• Manage seasonal campaigns for HVAC services such as A/C tune-ups, furnace replacements, and indoor air quality
• Implement geo-targeted advertising and retargeting campaigns
• Monitor and optimize KPIs including CPL, CAC, ROAS, and conversions

• Drive inbound leads through social media, Google Ads, SEO, and Local Service Ads
• Optimize landing pages and conversion funnels
• Implement marketing automation and CRM integrations
• Manage reputation marketing and online reviews

• Develop compelling homeowner-focused content including energy savings, rebates, and maintenance tips
• Oversee video production, customer testimonials, and educational campaigns
• Ensure consistent branding across all digital and traditional channels

• Track and report campaign performance weekly and monthly
• Use data insights to continuously improve marketing effectiveness
• Forecast lead volume and customer acquisition trendWhat You Bring

Required

• 5 years of marketing leadership experience
• 3 years managing social media campaigns for a residential B2C company
• Proven success generating measurable ROI from paid social campaigns
• Experience managing $250K annual marketing budgets
• Strong knowledge of Meta Ads Manager, Google Ads, Google Analytics, and CRM systems
• Understanding of local service marketing and seasonal demand cycles

Preferred

• Experience with ServiceTitan or similar field service CRM
• Background in home services (HVAC, plumbing, electrical, roofing, etc.)
• Experience with video marketing and user-generated content campaigns

Your performance will be measured by:

• Cost Per Lead (CPL)
• Marketing-driven revenue
• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Social media engagement and growth
• Brand awareness and market share growth

This is a rare opportunity to own and scale marketing for a fast-growing residential HVAC company where your campaigns directly impact revenue.

You’ll have strategy ownership, budget authority, and executive visibility while building a brand that homeowners trust.

If you’re ready to build powerful campaigns, scale lead generation, and grow a dominant local brand, we want to hear from you.