What are the responsibilities and job description for the Social Media Manager & Real Estate Assistant position at Tom Dunn in Vail | LIV Sotheby's International Realty?
Tom Dunn, Associate Broker with LIV Sotheby's International Realty, is seeking a highly organized, creative, and proactive Social Media Manager & Marketing Assistant to support a top-producing luxury real estate practice in the Vail Valley. This role blends listing support with full ownership of social media content, brand storytelling, lead nurturing, and client communications. The ideal candidate is equal parts organized operator and creative content producer — comfortable managing details behind the scenes and confident shooting, editing, and posting content that reflects a polished luxury brand.
Listing & Transaction Support
- Manage active listings within LIV Suite, ensuring accuracy and consistency across the platform
- Prepare listings for market, including coordinating listing prep timelines and materials
- Draft and send neighborhood letters for new and upcoming listings
- Schedule professional photography and coordinate staging
- Assist with showings as needed
- Design and produce marketing postcards
- Build and run ads for listings when applicable
- Build marketing plans for new listings
Database & Client Communications
- Enter new contacts into the CRM and maintain accurate, up-to-date database records
- Prepare client letters and thank-you notes following Tom's networking events
- Manage the Starbucks card program — sending welcome cards to new agents joining LIV statewide
Lead Management & Nurture
- Respond to and manage all new leads generated from the website
- Enter new leads into the CRM and set up saved real estate searches on their behalf
- Own the ongoing nurture process for all incoming buyer and seller leads — staying in consistent, timely contact
- Qualify and warm leads over time, guiding them toward a meeting with Tom once they're ready to move forward as a buyer or seller
- Track lead status and follow-up cadence to ensure no prospect falls through the cracks
Social Media & Content Creation
- Own the social media strategy and calendar across all platforms, posting multiple times per week (Reels, Stories, and carousels)
- Generate creative content ideas, working from the existing content library to maintain brand consistency
- Shoot and produce original video and still photography content
- Edit and publish content on a consistent, planned schedule
- Build and maintain a content calendar to keep output organized and on-brand
- Identify and pitch creative concepts for future shoots and campaigns
Newsletter & Email Marketing
- Incorporate social content and creative ideas into the monthly client newsletter
- Manage regular email communications to Tom's sphere of influence to maintain engagement
- Help ensure a consistent, cohesive voice across social, newsletter, and email touchpoints
What We're Looking For
- Strong organizational skills with excellent follow-through and attention to detail
- Comfort with video/photo shooting and editing (iPhone or camera-based content)
- Creative eye with an understanding of luxury brand tone and consistency
- Excellent written communication for client-facing letters, notes, and emails
- Experience with CRM systems and social media scheduling tools a plus
- Self-starter who can manage multiple ongoing projects and deadlines independently
Pay: From $25.00 per hour
Benefits:
- Flexible schedule
Experience:
- Social media management: 1 year (Preferred)
Location:
- Avon, CO 81620 (Preferred)
Work Location: In person
Salary : $25