What are the responsibilities and job description for the Content Specialist (Copy) position at tms?
About Us
tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With more than 1,400 employees across 28 countries., we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T-Mobile, O2, Starbucks, and adidas.
Most importantly, we're a place where you can achieve great things, and be recognized as the best.
What Matters The Most
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.
tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.
WHY WE THINK YOU WILL LOVE THIS ROLE
As a Copy Content Specialist, you will be the engine behind Conair’s Product Detail Page (PDP) program. Working closely with the Associate Creative Director (Copy), you will create and optimize high-converting content for both new product launches and existing SKUs. This is a role for a writer who loves the intersection of storytelling and data—someone who can craft a compelling brand narrative while ensuring every word is SEO-optimized and technically sound. You will help execute a "conversion-minded" vision across a high-volume pipeline, primarily focused on Amazon and other major retail platforms.
What You Will Bring To The Organization
Content Creation & Brand Consistency
TOTAL REWARDS
Benefits
Our total rewards philosophy integrates programs for compensation, benefits, recognition, learning and development, corporate culture, corporate citizenship and work-life balance. While individual program components may differ by country, some things remain constant:
Generous Medical, Dental, Vision And Other Great Benefits
Paid parental and medical leave programs
401(k) with a company match component and profit sharing
15 days of paid time off plus company holidays
Hybrid work model
Tuition reimbursement and student loan repayment assistance
Inclusive employee resource groups
EQUAL OPPORTUNITY EMPLOYER
We are an equal opportunity employer, and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
RECRUITING AGENCIES
tms does not accept agency resumes submitted by third-party vendors unless a valid agreement has been signed and the tms Talent Acquisition Team has granted authorization for submissions for a specified position. Please do not submit or forward resumes to our site, tms employees, or any other company location. tms is not responsible for any fees related to unsolicited resumes.
tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With more than 1,400 employees across 28 countries., we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T-Mobile, O2, Starbucks, and adidas.
Most importantly, we're a place where you can achieve great things, and be recognized as the best.
What Matters The Most
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.
tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.
WHY WE THINK YOU WILL LOVE THIS ROLE
As a Copy Content Specialist, you will be the engine behind Conair’s Product Detail Page (PDP) program. Working closely with the Associate Creative Director (Copy), you will create and optimize high-converting content for both new product launches and existing SKUs. This is a role for a writer who loves the intersection of storytelling and data—someone who can craft a compelling brand narrative while ensuring every word is SEO-optimized and technically sound. You will help execute a "conversion-minded" vision across a high-volume pipeline, primarily focused on Amazon and other major retail platforms.
What You Will Bring To The Organization
Content Creation & Brand Consistency
- Write and optimize copy for a wide range of Conair SKUs, ensuring all content—from titles and bullets to below-the-fold A storytelling—is clear and scannable.
- Maintain a consistent voice across the Conair brand portfolio, adhering to specific tone guidance and messaging guardrails so every product feels differentiated yet cohesive.
- Apply an "eagle-eye" to all work, maintaining high standards for grammar, punctuation, and brand-specific writing requirements.
- Collaborate with the Digital Experience and Strategy team (DEX) to translate SEO/GEO keyword strategies into natural, benefit-led copy.
- Use data and feedback (including tools like Vizit) to continually iterate on headlines and benefit ordering to improve performance and clarity.
- Manage content copy matrixes, developing clear structures and flows that allow copy to move efficiently through the production pipeline.
- Ensure copy readiness for publishing by checking accuracy against product specs and claim substantiation, ensuring content is ready for PIM/DAM (e.g., Salsify) workflows.
- Partner cross-functionally with Design and Studio teams to ensure that visual and verbal elements land together perfectly.
- 2 years experience in copywriting (agency or in-house) with a strong portfolio showing an ability to simplify complex product features into sharp, benefit-led headlines.
- Deep familiarity with eCommerce and PDP structures (Amazon preferred), including an understanding of retailer constraints and best practices.
- Proficiency in Microsoft Products and experience managing content within Digital Asset Management (DAM) programs or cloud-based tools like Airtable.
- A "builder" mindset: Comfortable working within repeatable copy systems (templates, claim patterns) and proactively flagging accuracy or disclosure risks.
- Knowledge of PXM/PIM environments (e.g., Salsify) is a major plus, specifically writing in structured fields and managing versioning.
TOTAL REWARDS
Benefits
Our total rewards philosophy integrates programs for compensation, benefits, recognition, learning and development, corporate culture, corporate citizenship and work-life balance. While individual program components may differ by country, some things remain constant:
- Our commitment to rewarding results
- Opportunities to work with talented and driven individuals at every level of our company who respect each other, treat each other fairly and hold one another accountable for our customers’—and our company’s—success
Generous Medical, Dental, Vision And Other Great Benefits
Paid parental and medical leave programs
401(k) with a company match component and profit sharing
15 days of paid time off plus company holidays
Hybrid work model
Tuition reimbursement and student loan repayment assistance
Inclusive employee resource groups
EQUAL OPPORTUNITY EMPLOYER
We are an equal opportunity employer, and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
RECRUITING AGENCIES
tms does not accept agency resumes submitted by third-party vendors unless a valid agreement has been signed and the tms Talent Acquisition Team has granted authorization for submissions for a specified position. Please do not submit or forward resumes to our site, tms employees, or any other company location. tms is not responsible for any fees related to unsolicited resumes.
Salary : $70,000 - $80,000