What are the responsibilities and job description for the Associate Manager, Influencer Marketing position at Tito's Handmade Vodka?
About the Company
Fifth Generation Distilled Spirits, Inc., is the home of Tito’s Handmade Vodka and LALO Tequila.
Built on a dream and distilled in Austin, Texas, Tito’s has been bringing people (and dogs) together for almost three decades. Tito’s has gained a reputation for its high-quality vodka, charitable contributions, and its goal to make people happy while making the world a better place.
LALO Tequila is a premium tequila brand rooted in authentic Mexican craftsmanship, celebrating heritage, culture, and elevated social moments.
Together, Tito’s Handmade Vodka and LALO Tequila represent a modern spirits portfolio built on quality, storytelling, and connection.
About the Role
The Associate Manager, Influencer Marketing will lead the strategy, creative direction, and execution of influencer marketing across Tito’s Handmade Vodka and LALO Tequila. This role will drive brand engagement, cultural relevance, and measurable business impact through creator sponsorships across platforms, including Instagram, TikTok, YouTube, and emerging social channels.
You will own the influencer program end to end, blending creative storytelling with strong performance discipline while building trusted, long-term relationships with creators and their representation.
What You Will Do
- Design, execute, and continuously optimize influencer programs that drive awareness, engagement, and high-quality content across both brands
- Develop compelling, insight-driven creator briefs that translate brand strategy into authentic storytelling that resonates with each creator’s audience while staying aligned with brand voice and positioning
- Build and maintain trusted partnerships with creators, talent agents, managers, and creator networks, fostering long term collaboration and brand advocacy
- Identify, recruit, onboard, and manage a diverse mix of creators and ambassadors across lifestyle, culture, food & beverage, entertainment, sports, and social communities who naturally align with Tito’s and LALO
- Lead campaigns from concept through execution, including ideation, negotiation & contracting, content approvals, posting schedules, and performance tracking
- Partner closely with Social, PR, Experiential, Philanthropy, Creative, and Sales teams to align influencer storytelling with seasonal moments, events, and major brand initiatives
- Analyze creator and campaign performance across reach, engagement, traffic, conversions, and ROI to inform both creative direction and program strategy
- Deliver clear, actionable reporting that connects influencer activity to business outcomes
- Stay ahead of creator trends, platform changes, and cultural moments to keep content innovative and relevant
Why You’ll Love Working Here
- Lead influencer storytelling across two culturally relevant spirits brands
- High ownership role with both creative and strategic impact
- Collaborative, entrepreneurial culture
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field
- 5 years of experience in influencer marketing, partnerships, or creator marketing
- Proven ability to develop creative strategies and briefs that inspire authentic, high-performing content
- Strong track record of managing and scaling influencer programs with measurable impact
- Experience building trusted relationships with creators, agents, and managers
- Deep understanding of social platforms and creator content formats\
- Strong analytical skills with the ability to translate performance data into action
- Excellent communication, negotiation, and relationship-building skills
- Highly organized with strong attention-to-detail and budget management
- Located in Austin, Texas
- Experience in beverage alcohol, CPG, lifestyle, or entertainment brands is preferred
- Familiarity with influencer platforms such as CreatorIQ, Aspire, Grin, LTK, Impact, or similar
- Experience working within regulated marketing environments
- Competitive Salary Bonus Opportunities
- Company Paid Medical & Dental Insurance
- Company Paid Life & Disability Insurance
- Voluntary Insurance Plans
- 401k Plan with Company match & Profit Sharing
- Vacation, Sick, Flex Time
- Parental Leave
- Health Savings Account
- Lifestyle Spending Account
- Financial Wellness Benefit
- Employee Assistance Program
- Pet Insurance