Strategic Marketing and Product Development Director

About Titan America

Titan America LLC (NYSE: TTAM), a TITAN Group Company, is one of the premier producers of cement and building materials in the eastern United States and the North American subsidiary of the TITAN Group. With a history spanning over 100 years, Titan America has consistently delivered innovation, operational excellence, and sustainable solutions. Our comprehensive portfolio—including cement, aggregates, fly ash, ready-mix concrete, and specialty admixtures—serves diverse customer needs across commercial, industrial, and infrastructure markets.

About the Role

We are seeking a Strategic Marketing and Product Development Director with an entrepreneurial mindset, deep B2B marketing experience, and the ability to blend strategic thinking with hands-on execution. This highly visible role is central to defining and executing strategies that strengthen market positioning, expand brand visibility, and deliver measurable business growth.

You will collaborate closely with sales, operations, product management, and technical services to ensure customer-focused, data-driven decision-making. This role requires both strategic vision and practical execution, with accountability for market intelligence, customer engagement, product development, and marketing campaign effectiveness. The ideal candidate thrives in both strategy and execution, brings exceptional analytical capability, and is energized by translating market insights into innovative, customer-centered products and campaigns. Resiliency, curiosity, and adaptability are essential. This role will be onsite in Deerfield Beach, FL.

Key Responsibilities

Market Strategy & Competitive Intelligence

• Lead competitor and segment analysis to inform pricing, positioning, and go-to-market strategy.
• Connect customer insights with long-term strategy to guide innovation and commercial priorities.
• Conduct ecosystem research—including competitors, influencers, regulatory developments, and industry trends—to identify risks and business opportunities.
• Design and Develop market models and forecasts that evaluate opportunities by value, volume, profitability, and growth potential.
• Build advanced models tied to infrastructure, commercial, and industrial project cycles. Use quantitative and qualitative data insights to shape recommendations and influence senior leadership.

Product & Service Development, Product Management, and Technical Content Leadership

• Develop product requirements, business cases, and go-to-market plans for new offerings, ensuring strong cross-functional collaboration with Sales, Operations, Technical Services, and Product Management.
• Translate technical product features, performance data, and sustainability attributes into clear, compelling, customer-focused value propositions that resonate with contractors, producers, engineers, architects, developers, and specifiers.
• Produce high-quality technical and commercial content—including datasheets, technical bulletins, white papers, case studies, product literature, and presentations—that effectively communicate innovation, performance, and value.
• Partner with R&D, operations, and technical experts to define product positioning, competitive differentiation, and application guidance.
• Support product launches with detailed market insights, technical storytelling, and sales enablement materials that empower the commercial team to win in the field.
• Gather customer feedback, usage insights, and field performance data to recommend enhancements, develop new services, or refine product strategy.

Build & Execute High-Impact, Integrated Marketing Strategies

• Design and execute integrated marketing strategies across cement, concrete, aggregates, fly ash, and admixtures, tailored to commercial and infrastructure segments.
• Design and Lead strategies that contribute to pipeline growth and develop full-funnel, multichannel B2B marketing campaigns aligned to revenue goals.
• Own both strategy and hands-on execution across CRM, digital platforms, email, paid media, social channels, trade shows, and sales enablement.
• Launch new products and build go-to-market plans that resonate with contractors, engineers, producers, architects, distributors, and other industry decision-makers.

Drive Cross-Functional Alignment & Customer Engagement

• Partner closely with Sales, Product, Operations, Technical Services, and external industry experts to ensure alignment and execution.
• Represent Titan America with credibility at customer meetings, industry events, conferences, trade shows, and technical forums.
• Build and nurture relationships with key stakeholders including contractors, architects, engineers, developers, and public-sector decision-makers.

Qualifications

• 10-15 years of progressive B2B marketing experience, product and business development and sales enablement, ideally in building materials, construction, chemicals or industrial products.
• Deep understanding of decision-making processes in commercial and infrastructure markets.
• Demonstrated success in developing integrated campaigns, conducting market analysis, and delivering measurable growth outcomes.
• Proficiency in CRM systems, digital marketing platforms, and analytics tools.
• Strong communication and presentation skills, with the ability to simplify technical data into persuasive customer messaging.
• Proven ability to influence stakeholders, lead change, and collaborate across departments.
• Bachelor’s degree in Marketing, Business, Engineering, or Materials Science (MBA preferred).
• Willingness to travel up to 50% for client, industry, and internal engagements.

Success Measures

• Demonstrated increase in market share across commercial and infrastructure segments.
• ROI from campaigns directly contributing to sales pipeline growth.
• Increased adoption of admixtures, sustainable solutions, and innovative technologies.
• Strengthened customer loyalty and preference for Titan America’s product portfolio.
• High trust, alignment, and collaboration across sales, operations, and technical services.