CRM Co-ordinator

CRM Co-ordinator

Location: New York - Hybrid 2 days in-office, 3 days remote

Salary: $60,000 - $65,000

Department: Marketing

Reporting to: Campaign Manager

Role Overview

This role will be directly responsible for delivery of global email campaigns that support our commercial and editorial revenue streams. We are looking for a dynamic, proactive team player who is comfortable interpreting email performance, juggling tight deadlines and managing multiple stakeholders.

Key Responsibilities

• Maintain a comprehensive CRM calendar ensuring timely delivery of commercial and editorial email initiatives
• Be responsible for accurate deployment of US and UK email marketing campaigns, including drafting, proofing, render testing and managing edits
• Work closely with the Content team to consistently optimize content selection and the campaign process to ensure you have the most compelling content for our editorial newsletters
• Support the analysis and reporting of email performance and lead improvements based on these findings including A/B testing
• Build and manage end-to-end lead acquisition initiatives such as competitions, surveys and web forms
• Work with internal commercial and editorial stakeholders to ensure planned content activity is accurately executed and measured
• Report on campaign performance and results, make recommendations to optimize customer engagement
• Manage audience segmentation based on attributes and behavior, including custom audiences tailored for each commercial send

Skills and Experience

• Previous experience or degree in a relevant field
• 1 years experience building emails in CRM Marketing platforms using WYSIWYG email builders, basic HTML and CSS a plus
• Ability to maintain accuracy and consistency across repetitive tasks in a fast-paced environment.
• Analytically minded, with an ability to use data to verify content hypotheses and communicate data findings to non-technical stakeholders
• Self-starter with ability to work independently and identify and problem-solve when novel issues arise
• Excellent communication skills, comfortable asking questions and sharing feedback with stakeholders at all levels

About our culture

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.