What are the responsibilities and job description for the Measurement Program Manager - SJC position at TikTok?
Responsibilities
About the Team:
The Ads Signals team's vision is to understand customers' behavior by collecting their online/offline activity from varied sources and connecting them across devices using robust Identity graph in a privacy compliant way. These signals power our entire ads ecosystem spanning Targeting, Attribution, Optimization, Measurement, Insights and Reporting.
About The Role:
The person in this role will own product marketing strategy & operations for TikTok monetization, partnering with PSO and Product leaders to collaborate on go-to-market planning, strategy and execution. This person will drive cross-pillar workstreams (strategy, operations and program management) that span across Measurement, Targeting, Privacy and Signals.
The ideal candidate will have strategy experience that includes owning, structuring and executing cross-functional programs. They should also be experts on digital advertising, from competitor capabilities to understanding the technical stack. The ideal candidate will be someone with proven problem-solving and execution record. This person will drive key priorities that promote efficiency and impact at scale for TikTok through operating models that drive accountability and better business / product outcomes. You are self-motivated, organized, and thrive in ambiguous situations. You are a fast learner and great communicator.
Responsibilities:
Scope and manage strategic initiatives ranging from business reporting and emerging projects to cross-functional workstreams, executing with high quality, rigor, speed, and efficiency
Manage internal rhythm of business within the team, as well as externally with XFN such as product and sales leadership
Drive team operations with technical XFN (technical support, solution engineering) to land effective operating models that support go-to-market
Use research and data to influence product strategy by clearly articulating customer feedback and market insights
Plan and execute team offsets
Build effective and transparent communication channels to align and partner with internal as well as external stakeholders
Qualifications
Minimum Qualifications:
3 years of product marketing or product management experience with digital ad products
5 years of experience in the digital advertising industry in a measurement capacity
Strong knowledge of measurement solutions (Brand Lift Study, Sales Lift, MMM, advertising effectiveness solutions) and experience working on qualitative and quantitative measurement of marketing campaigns.
Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
Preferred Qualifications:
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $128000 - $244888 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
About the Team:
The Ads Signals team's vision is to understand customers' behavior by collecting their online/offline activity from varied sources and connecting them across devices using robust Identity graph in a privacy compliant way. These signals power our entire ads ecosystem spanning Targeting, Attribution, Optimization, Measurement, Insights and Reporting.
About The Role:
The person in this role will own product marketing strategy & operations for TikTok monetization, partnering with PSO and Product leaders to collaborate on go-to-market planning, strategy and execution. This person will drive cross-pillar workstreams (strategy, operations and program management) that span across Measurement, Targeting, Privacy and Signals.
The ideal candidate will have strategy experience that includes owning, structuring and executing cross-functional programs. They should also be experts on digital advertising, from competitor capabilities to understanding the technical stack. The ideal candidate will be someone with proven problem-solving and execution record. This person will drive key priorities that promote efficiency and impact at scale for TikTok through operating models that drive accountability and better business / product outcomes. You are self-motivated, organized, and thrive in ambiguous situations. You are a fast learner and great communicator.
Responsibilities:
Scope and manage strategic initiatives ranging from business reporting and emerging projects to cross-functional workstreams, executing with high quality, rigor, speed, and efficiency
Manage internal rhythm of business within the team, as well as externally with XFN such as product and sales leadership
Drive team operations with technical XFN (technical support, solution engineering) to land effective operating models that support go-to-market
Use research and data to influence product strategy by clearly articulating customer feedback and market insights
Plan and execute team offsets
Build effective and transparent communication channels to align and partner with internal as well as external stakeholders
Qualifications
Minimum Qualifications:
3 years of product marketing or product management experience with digital ad products
5 years of experience in the digital advertising industry in a measurement capacity
Strong knowledge of measurement solutions (Brand Lift Study, Sales Lift, MMM, advertising effectiveness solutions) and experience working on qualitative and quantitative measurement of marketing campaigns.
Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
Preferred Qualifications:
- Ad Attribution experience with a technology company, media agency, consulting firm preferred.
- A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $128000 - $244888 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
- Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
- Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
- Exercising sound judgment.
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Salary : $128,000 - $244,888
