What are the responsibilities and job description for the Campaign Operations Specialist/Manager, TikTok LIVE position at TikTok USDS Joint Venture?
Responsibilities
Team Introduction
The TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partner organizations to create an environment that brings communities together in real-time to create meaningful and interactive connections around the globe.
As part of the US LIVE Operations Team, the User/Gifter Campaign Operations Manager will be responsible for strategizing and optimizing the revenue-driving campaigns and programs, to support the business growth of TikTok's US LIVE Gifter Ecosystem. This will come in the form of monthly and quarterly growth strategies, and the execution of campaigns and programs that effectively leverage the best of education, experiments, and incentives resources.
Responsibilities:
- Strategy: Develop strategies for helping LIVE Gifters succeed on Tiktok by providing scalable solutions that encourage growth and brand expansion on our platform.
- Data Driven Mindset: Leverage data-driven insights to execute informed business decisions to allow the organization to bridge the gap between Gifter needs and operational infrastructure ensuring a best in class experience on Tiktok.
- Design, lead, and continuously improve campaign and programming initiatives that help support sustainable and healthy LIVE business development; Manage and oversee the day-to-day reporting, and resource allocation for campaign and programming initiatives.
- Crossfunctional Leadership: Align cross-functionally with our Regional Operations, Analytics, Legal, Compliance & Finance teams to achieve complex and departmentally interconnected objectives.
- Compliance Expertise: Champion TikTok USDS Privacy, Safety, and Security guidelines to be the bridge between global business needs and USDS policy and form the utmost confidence in the security of TikTok LIVE business
Qualifications
Minimum Qualifications:
- Bachelor's degree or higher with 5 years of experience in strategy and operations with a focus in areas such as consumer growth, content production, campaign management, or creator/community operations domains.
- An in-depth understanding of content business and its related technologies.
- Analytical mindset and skills for decision making, experience in performing campaign analysis, and/or attribution analysis you’re comfortable pulling your own data in SQL or modeling in Excel.
- Ability to work independently and manage multiple high impact initiatives; proactively identifying opportunities to optimize products and processes.
Preferred Qualifications
- Deep passion for TikTok, mobile entertainment, social media, and popular culture
- Creative mindset and thought process that's focused on teaching creators how to grow and thrive
- Experience in the live streaming space and understanding of live streaming trends
As a condition of employment, all successful candidates must be able to establish authorization to work in the United States. For this position, the Company does not provide sponsorship for any immigration-related benefits.
About USDS
TikTok USDS Joint Venture LLC is dedicated to the safety and security of millions of Americans who create, discover, and connect with what they love on the apps we operate. The Joint Venture has been established in compliance with the Executive Order signed by President Trump on September 25, 2025. Our foundation is a comprehensive data privacy and cybersecurity program we operate under defined safeguards to protect national security and secure U.S. user data, apps and the algorithm. We safeguard the U.S. content ecosystem, holding decision-making authority for trust and safety policies and moderation. USDS Joint Venture helps ensure Americans can continue to express their creativity, discover new hobbies and interests, and build thriving communities and businesses on a global scale.
On-site presence across teams allows the company to operate with greater speed, alignment, and agility — especially in areas like real-time decision-making, team development, and integrated execution. As such, the company is shifting from a hybrid work model to a fully in-person schedule up to 5 days a week.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
USDS Reasonable Accommodation
USDS is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/USDS-RA
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $83600 - $143556 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Team Introduction
The TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partner organizations to create an environment that brings communities together in real-time to create meaningful and interactive connections around the globe.
As part of the US LIVE Operations Team, the User/Gifter Campaign Operations Manager will be responsible for strategizing and optimizing the revenue-driving campaigns and programs, to support the business growth of TikTok's US LIVE Gifter Ecosystem. This will come in the form of monthly and quarterly growth strategies, and the execution of campaigns and programs that effectively leverage the best of education, experiments, and incentives resources.
Responsibilities:
- Strategy: Develop strategies for helping LIVE Gifters succeed on Tiktok by providing scalable solutions that encourage growth and brand expansion on our platform.
- Data Driven Mindset: Leverage data-driven insights to execute informed business decisions to allow the organization to bridge the gap between Gifter needs and operational infrastructure ensuring a best in class experience on Tiktok.
- Design, lead, and continuously improve campaign and programming initiatives that help support sustainable and healthy LIVE business development; Manage and oversee the day-to-day reporting, and resource allocation for campaign and programming initiatives.
- Crossfunctional Leadership: Align cross-functionally with our Regional Operations, Analytics, Legal, Compliance & Finance teams to achieve complex and departmentally interconnected objectives.
- Compliance Expertise: Champion TikTok USDS Privacy, Safety, and Security guidelines to be the bridge between global business needs and USDS policy and form the utmost confidence in the security of TikTok LIVE business
Qualifications
Minimum Qualifications:
- Bachelor's degree or higher with 5 years of experience in strategy and operations with a focus in areas such as consumer growth, content production, campaign management, or creator/community operations domains.
- An in-depth understanding of content business and its related technologies.
- Analytical mindset and skills for decision making, experience in performing campaign analysis, and/or attribution analysis you’re comfortable pulling your own data in SQL or modeling in Excel.
- Ability to work independently and manage multiple high impact initiatives; proactively identifying opportunities to optimize products and processes.
Preferred Qualifications
- Deep passion for TikTok, mobile entertainment, social media, and popular culture
- Creative mindset and thought process that's focused on teaching creators how to grow and thrive
- Experience in the live streaming space and understanding of live streaming trends
As a condition of employment, all successful candidates must be able to establish authorization to work in the United States. For this position, the Company does not provide sponsorship for any immigration-related benefits.
About USDS
TikTok USDS Joint Venture LLC is dedicated to the safety and security of millions of Americans who create, discover, and connect with what they love on the apps we operate. The Joint Venture has been established in compliance with the Executive Order signed by President Trump on September 25, 2025. Our foundation is a comprehensive data privacy and cybersecurity program we operate under defined safeguards to protect national security and secure U.S. user data, apps and the algorithm. We safeguard the U.S. content ecosystem, holding decision-making authority for trust and safety policies and moderation. USDS Joint Venture helps ensure Americans can continue to express their creativity, discover new hobbies and interests, and build thriving communities and businesses on a global scale.
On-site presence across teams allows the company to operate with greater speed, alignment, and agility — especially in areas like real-time decision-making, team development, and integrated execution. As such, the company is shifting from a hybrid work model to a fully in-person schedule up to 5 days a week.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
USDS Reasonable Accommodation
USDS is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/USDS-RA
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $83600 - $143556 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $83,600 - $143,556