What are the responsibilities and job description for the Digital Ad Designer (Contractor) position at Tiger Tracks?
About the Role Tiger Tracks is a performance-driven creative agency looking for experienced contract Digital Ad Designers to join our production roster. You'll work project-by-project, receiving clearly scoped creative briefs and delivering polished, platform-ready ad assets across web and mobile formats.
This is not a brand design role. We need designers who live and breathe digital advertising - who understand that a beautiful asset that's too heavy to serve efficiently or too polished to feel native isn't a good ad.
What You'll Do
Asset Production
Project volume varies. We'll scope each engagement upfront and confirm availability before kicking off. Strong performers get first right of refusal on new projects.
This is not a brand design role. We need designers who live and breathe digital advertising - who understand that a beautiful asset that's too heavy to serve efficiently or too polished to feel native isn't a good ad.
What You'll Do
Asset Production
- Receive creative briefs, mood boards, and performance guidance from our Digital Project Manager and execute to spec.
- Design ad assets across all standard digital formats: Meta (Feed, Stories, Reels), Google Display, TikTok, programmatic, and email.
- Produce multiple size variations per concept - typically 8-15 sizes per batch - with consistent quality across all dimensions.
- Deliver assets optimized for file weight and platform specs without sacrificing visual quality.
- Iterate quickly based on feedback; most revision cycles are tight.
- Design with conversion in mind, not just aesthetics. You should know why a lo-fi, UGC-style creative often outperforms a polished brand execution.
- Understand the visual hierarchy principles that drive click-through: clear CTAs, legible copy at small sizes, thumb-stopping first frames.
- Flag anything in a brief that you believe will underperform based on your experience, and offer an alternative direction.
- 3 years designing digital ad creative, specifically for web and mobile platforms, not just general graphic design.
- A portfolio demonstrating ad creative across multiple formats and brands, with clear evidence of platform fluency.
- Deep knowledge of platform ad specs: dimensions, file formats, file size limits, aspect ratios, animation restrictions.
- Proficiency in Figma and/or Adobe Creative Suite (Photoshop, Illustrator, After Effects for animated assets).
- Strong understanding of file weight and compression - you know the difference between an asset that looks good and one that actually serves.
- Ability to work independently from a brief with minimal hand-holding, hitting deadlines without reminders.
- Clear communication when something in a brief is unclear or undoable as scoped.
- Experience producing motion/animated ad creative (GIF, HTML5, short-form video).
- Familiarity with UGC-style ad production - making polished content feel native and unpolished.
- Prior work at a performance marketing agency or in-house at a DTC brand.
- Comfort with AI image tools for rapid concepting or asset generation (with human design judgment layered on top).
Project volume varies. We'll scope each engagement upfront and confirm availability before kicking off. Strong performers get first right of refusal on new projects.