What are the responsibilities and job description for the Manager/Senior Manager - Campaign Management (Pharma & Life sciences) position at Tiger Analytics?
Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, have recognized our business value and leadership. We solve complex analytical problems at scale and have built a reputation for delivering valuable data-driven solutions across various industries, including Pharma and Life Sciences.
If you are passionate about leveraging analytics consulting to address critical challenges in the Pharma & Life Sciences sector, this role is an excellent fit for you. Join us in revolutionizing the healthcare landscape through advanced analytics.
Responsibilities- Client & Stakeholder Management
- Serve as the primary consulting partner for client marketing teams.
- Translate client business goals into actionable campaign strategies and roadmaps.
- Build trusted relationships with senior marketing and analytics stakeholders.
- Campaign Strategy & Execution
- Design and oversee omnichannel campaign programs (email, push, SMS, paid media, loyalty).
- Partner with internal marketing ops teams to ensure timely and accurate campaign delivery.
- Use insights to guide audience segmentation, offer strategies, and personalization logic.
- Analytics & Performance Optimization
- Define campaign KPIs and success metrics; monitor campaign performance.
- Partner with analytics teams to provide actionable insights and recommendations.
- Lead post-campaign reviews, ROI analysis, and continuous improvement plan
- Team Leadership & Collaboration
- Manage a cross-functional team of campaign analysts, data engineers, and marketing ops specialists.
- Ensure operational excellence, quality control, and adherence to client SLAs.
- Mentor junior consultants on campaign design, client communication, and analytical storytelling.
- Tools & Technology
- Work closely with MarTech platforms (Salesforce Marketing Cloud, Adobe Campaign, Braze, etc.).
- Collaborate with data teams on campaign automation, audience data flows, and measurement frameworks.
- Contribute to capability building and thought leadership in marketing operations consulting.
- 8–12 years of experience in marketing analytics, CRM campaign management, or digital consulting.
- Proven success in leading multi-channel campaign operations and client consulting engagements.
- Strong understanding of customer segmentation, targeting, personalization, and A/B testing.
- Hands-on familiarity with MarTech tools (e.g., Salesforce, Adobe, Braze, or similar).
- Excellent communication, stakeholder management, and presentation skills.
- Experience in managing global or enterprise clients (Healthcare and Lifesciences preferred).
Significant career development opportunities exist as the company grows. The position offers a unique opportunity to be part of a small, fast-growing, challenging, and entrepreneurial environment, with a high degree of individual responsibility.
Tiger Analytics provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, national origin, ancestry, marital status, protected veteran status, disability status, or any other basis as protected by federal, state, or local law.
