Member Outreach Manager

The Member Outreach Manager is responsible for driving growth and satisfaction of the association’s membership through targeted recruitment, structured onboarding, and ongoing retention and engagement activities. This role combines inside sales, account management, and member service to ensure a consistently positive experience across the member lifecycle.

Core Responsibilities

·        Execute a year-round member recruitment and onboarding plan aligned with organizational revenue and growth goals.

·        Identify and qualify prospective member organizations through research, referrals, events, and inbound leads.

·        Track leads, opportunities, and conversions in the Association Management System (iMIS), ensuring accurate, up-to-date records.

·        Engage current members as ambassadors, leveraging testimonials, peer referrals, and success stories in recruitment efforts.

·        Own the regular member onboarding process from application through first-year renewal to ensure a seamless, high-touch experience for new members.

·        Conduct welcome calls or virtual orientations to explain key benefits, member programs, and engagement opportunities.

·        Implement proactive retention strategies, including structured touchpoints prior to renewal dates for at-risk and key accounts.

·        Conduct member satisfaction outreach (e.g., periodic check-ins, surveys, exit interviews) to gather feedback and identify opportunities to improve the member experience.

·        Collaborate with the events and programs team to drive member attendance and participation in signature events, webinars, and volunteer opportunities.

POSITION REQUIREMENTS AND SKILLS:

Required

·        Bachelor’s degree or equivalent combination of education and experience.

·        1–3 years of experience in membership, inside sales, customer success, account management, or related role—preferably in an association, nonprofit, or B2B environment.

·        Strong relationship-building and communication skills (phone, video, and written), with comfort engaging senior-level executives at member companies.

·        Goal-oriented and comfortable with outreach, pipelines, and conversion metrics.

·        Collaborative, with the ability to work across departments and influence without authority.

·        Flexible and adaptable, able to adjust to changing priorities and experiment with new tactics.

·        Language Ability: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to proofread and edit reports, journals, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, members, and the general public.

·        Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of opinions and pull into a concise and achievable goal.

·        Skills: To perform this job successfully, an individual should have knowledge of word processing software; spreadsheet software; ability to read financial reports; ability to utilize the iMis database; and the ability to utilize government affairs software.

·        Certificates and Licenses: None needed.

·        Work Environment: General office conditions.

·        Physical Demands: While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is frequently required to talk or hear. The employee is occasionally required to stand, walk, reach with hands and arms, and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision.

·        Travel: To perform this job successfully, an individual may be required to travel, including travel over weekends.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.