Marketing Coordinator

Position Title: Marketing Coordinator

Department: Marketing

Exempt Status: Non-Exempt

Supervisor: Director of Sales

Location: Brice Pointe - New Bern, NC (on-site)

Summary:

At ThriveMore, we are passionate about helping our senior living communities thrive. With over 75 years of industry experience, we provide our residents with the resources and service excellence needed to live fulfilling lives in their elder years.

The Marketing Coordinator role offers a unique opportunity to be involved in the planning and establishment of a new community from the very beginning. This critical role supports the Marketing and Sales teams in identifying potential residents for the forthcoming Brice Pointe community, by offering event and administrative support, including report creation, inventory management, oversight of the move-in and move-out process, and serving as a site receptionist. This is an ideal role for a self-starter who enjoys customer service, organization, and visible momentum.

Duties:

• Be the Voice and Face of Our Community: Become our front-line champion, warmly greeting visitors and managing incoming communications with enthusiasm and professionalism.
• Master the Art of Customer Relationship Management: Dive into our CRM and MatrixCare systems, turning data into actionable insights that drive our marketing and sales strategies.
• Creates and designs content for the Point of View newsletter, distributed electronically to depositors and prospective residents.
• Sends email communications to both depositors and active leads in the database, maintaining engagement and promoting events at Brice Pointe.
• Develops blog content focused on senior living and Life Plan Communities, highlighting lifestyle benefits, industry insights relevant to prospects
• Become a Marketing Maestro: Collaborate with the Director of Sales to create and execute engaging events that showcase our community's unique offerings.
• Craft Compelling Content: Put your creative skills to work by producing our marketing newsletter and contributing to our annual marketing plan.
• Be the Go-To Problem Solver: Serve as the primary liaison between marketing, sales, and other departments, keeping communication flowing smoothly.
• Embrace the Numbers Game: Prepare insightful marketing and sales reports, manage budgets, and process invoices to keep our financial wheels turning.
• Nurture Our Community Connections: Manage our depositor list and wait-list with care, sending out newsletters and birthday cards to keep our future residents engaged.
• Keep Our Office Running Like Clockwork: Take charge of office management, from scheduling to supply ordering, ensuring everything runs efficiently.
• Grow Your Professional Toolkit: Attend meetings, maintain a professional demeanor, and continually expand your skills in this dynamic role that touches every aspect of our marketing and sales efforts.
  
  
  

Qualifications:

• Administrative degree preferred with a minimum three years related work experience or high school degree and minimum five years related work experience.
• Experience in a professional office or hospitality environment, where good communication (especially telephone) and customer relations skills are essential.
• Proficient in the use of various software including all Microsoft Office applications.
• Strong written and verbal communication skills
• Excellent keyboarding and proofreading skills
• Ability to multitask.
• Takes initiative.
  
  
  

Physical Requirements:

Normally works in well-lit, comfortable surroundings. Must be able to concentrate with frequent interruptions. Must be able to walk for 75% of the workday. Must be able to tour though the entire building including the ability to push an individual in a wheelchair. Must be able to bend and stoop and be able to lift and carry up to 50 pounds independently.