SOCIAL MEDIA AND MARKETING MANAGER

The ideal Thompson team member is a dynamic and creative individual, and this role is the driving force behind our online presence, responsible for crafting compelling content, engaging with our audience, and implementing strategic marketing initiatives. This ideal individual has a passion for the hospitality industry, an understanding of digital marketing, and a proficiency in leveraging social media platforms.

Essential Duties/Tasks/Responsibilities-

• Develop and execute comprehensive social media and marketing strategies to promote the hotel's brand, services, and offerings.
• Create engaging content for various social media platforms (paid and organic), including but not limited to Facebook, Instagram, TikTok and LinkedIn.
• Manage social media accounts, including creating and posting content, monitoring comments, and responding to inquiries in a timely and professional manner.
• Collaborate with internal teams to gather information about promotions, events, and updates to effectively communicate them through digital channels.
• Utilize analytics tools to track the performance of social media campaigns and adjust strategies to maximize reach and engagement.
• Collaborate with sales, events, spa, and F&B teams to promote packages, experiences, and seasonal offerings
• Stay informed about industry trends and incorporate innovative ideas into the hotel's digital marketing efforts.
• Create and oversee the execution of integrated marketing campaigns across various channels, including digital, social media, print, and events.
• Coordinate with influencers and brand ambassadors to expand the hotel's online reach.
• Partner with Director of Sales and Marketing on PR campaigns and Media Stays
• Work closely with Director of Sales and Marketing with Field Marketing to deliver on hotel’s digital strategy
• Supports the Director of Sales and Marketing in creating the Hotel’s annual marketing plan

Knowledge/ Skills

• Highly organized with strong multitasking abilities and excellent time-management skills.
• Proven experience in developing and executing successful social media marketing campaigns.
• Familiarity with luxury and lifestyle brands, with the ability to effectively communicate these concepts online.
• Solution-oriented thinking to anticipate and address challenges in the dynamic digital landscape.
• Proficient in interpreting and leveraging data to drive marketing decisions.
• Excellent verbal and written communication skills, with a service-oriented approach.

Minimum Qualifications

• Genuine passion for creating engaging online experiences.
• Proficiency in graphic design tools and content creation software.
• Refined verbal and written communication skills.
• Minimum of 1-3 years of experience in marketing and social media management.
• Proficient in general computer knowledge, with a focus on social media platforms.
• Training in social media strategy, content creation, and analytics preferred.

Work Environment/Conditions

• Enjoy and thrive in a high pressure, rewarding team environment
• Collaborative and fast-paced team environment.

Physical Demands

• While performing the duties of this job, the incumbent is regularly required to move 10lbs on a daily basis.
• Push, pull, and lift up to 20lbs on a weekly basis.

Acknowledgment

This job description is not an exclusive or exhaustive list of all job functions that an incumbent in this position may be asked to perform. All Colleagues are required to perform the essential functions, physical demands and intended purpose of their role in a satisfactory manner within the Performance Standards, and Core Values of the company in effort to achieve the company’s mission and uphold the company culture. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Hyatt is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Hyatt does not discriminate on the basis of disability, veteran status, or any other basis protected under federal, state or local laws.