What are the responsibilities and job description for the Strategy Director position at Thesis?
Reports to: COO
Department: Stratformance
Classification: Exempt
WHO WE ARE
Thesis is a creative agency that drives design excellence and strategic impact across client programs. We elevate visual output through rigorous craft, innovation, and collaboration across multiple disciplines.
THE JOB
The Strategy Director is a master craftsperson, visionary leader, and systems thinker who actively shapes and delivers high-impact work across all accounts. This role goes beyond setting direction and requires being deeply embedded in the work, partnering with teams to develop, refine, and execute strategic thinking that drives measurable results. You will own the strategic vision for high-value programs, translating brand identity, cultural insights, and data into clear, actionable plans while contributing directly to the output.
You will play a critical role in integrating strategy with creative, media, and client teams, rolling up your sleeves to push ideas further, solve complex problems, and elevate the quality of deliverables. In parallel, you will mentor and develop other strategists, build scalable frameworks, and ensure that innovative thinking is not only conceived, but successfully brought to life and delivers real impact.
AS A PERSON, YOU ARE:
Deep knowledge of brand architecture and retail strategy, positioning, campaign mechanics, and messaging frameworks.
Strong understanding of creative development, content strategy, and media performance.
Expert communicator, writer, and presenter with client confidence.
Capable of synthesizing complex data and qualitative insight into a clear strategic direction.
Ability to lead multiple workstreams and guide teams through ambiguity.
IN THIS ROLE, YOU WILL:
Lead strategic thinking across clients and internal teams.
Serve as the strategic lead on key accounts and multidisciplinary initiatives.
Develop brand platforms, campaign strategies, and content ecosystems that drive business impact.
Bring strong retail strategy experience, applying it to inform and strengthen brand and campaign work.
Translate research and insights into compelling briefs and messaging strategies.
Align creative, performance, and client teams around shared goals and strategic direction.
Build systems that support strategy collaboration and cross-disciplinary alignment.
Collaborate cross-functionally to ensure strategic cohesion and execution.
Lead strategic storytelling for new business efforts, quarterly planning, and client presentations.
Identify gaps and opportunities to improve strategy processes, frameworks, and deliverables.
Ensure insights and measurement are integrated across planning, execution, and reporting cycles.
EXPERIENCE & QUALIFICATIONS
10 years of experience in brand, content, retail, or communications strategy.
3 - 5 years of experience managing or mentoring strategic talent.
Proven success delivering strategy across brand, campaign, content, and digital performance.
Bachelor's degree in marketing, communications, psychology, or related field (or equivalent experience).
WORK ENVIRONMENT AND PHYSICAL DEMANDS
The following capabilities are required in order to perform the essential functions of this position. Reasonable accommodations that do not create an undue burden on the agency are available to address the following requirements.
Using standard office equipment, computers, and related technology.
Certain activities are performed in an environmentally controlled office setting, subject to extended periods of sitting, keyboarding, and manipulating a computer mouse.
Bending, reaching, lifting, pushing and pulling up to 25 pounds.
This role requires up to 25% travel.
RELATIONSHIPS
Reports to the Chief Operation Officer.
Peers with Creative, Technology, and Account Directors across the organization.
Partners closely with cross-functional leads to align strategy with execution.
Leads strategic work across key accounts and supports the growth of senior strategists and leads.
Is client-facing and serves as a strategic lead on high-priority, high-impact client relationships.
VALUES
Be Lean, Take Action: Think big, roll up your sleeves, and get the job done. Use process as an engine, not a brake.
Say What You Mean, Mean What You Say: Connect openly, share ideas honestly, and embrace collaboration without ego.
Show Up Fully: Bring your whole self to work — your perspective, background, and experiences — and make space for others to do the same.
ENCOURAGEMENT
We know that experience can show up in many ways. We encourage candidates to apply even if you don’t meet 100% of the qualifications. If you are passionate about strategy, eager to grow, and excited to contribute your perspective, we want to hear from you.
We value diversity, equity, and inclusion, and believe the best ideas come from bringing different voices and experiences together. If you’re a strategist who’s eager to learn, share, and innovate, you’ll thrive here.
Salary : $125,000 - $180,000