The Marketing Manager, Consumer Segments, is responsible for helping define and guide ThermoWorks’ consumer marketing strategy.

This role requires a deep understanding of our customers, products, positioning, competitive landscape, and ThermoWorks’ unique competitive advantages. The right candidate will become highly knowledgeable about the consumer segments we serve, the products we offer, and the reasons customers choose ThermoWorks over alternatives.

Working closely with the VP of Marketing, this role will help shape major marketing campaigns, product launches, seasonal initiatives, and go-to-market strategies across the consumer business while maximizing revenue opportunities.

This is a highly cross-functional role. The Marketing Manager will partner closely with the Creative Director, Director of eCommerce Revenue, and channel specialists across email, SMS, web, paid media, affiliate, social, and content to help guide how products and campaigns are brought to market.

This role is responsible for helping ensure the marketing across all consumer touchpoints is aligned, strategically sound, and effectively communicates the value of ThermoWorks products.

Essential Responsibilities

• Work closely with the VP of Marketing to develop consumer marketing strategies that drive growth and maximize revenue across key customer segments
• Develop a deep understanding of ThermoWorks products, customers, competitive positioning, and market opportunities
• Help define major consumer campaigns, product launches, promotional initiatives, and seasonal marketing strategies
• Partner with the Creative Director and Director of eCommerce Revenue to bring campaigns and product launches to life across digital channels
• Provide strategic guidance and feedback across marketing channels including:
  • Email & SMS
  • Website
  • Paid advertising
  • Affiliate marketing
  • Social media
  • Product positioning and messaging
• Help shape product definitions and positioning within consumer segments
• Ensure campaigns and messaging clearly communicate ThermoWorks’ competitive strengths and product value
• Partner cross-functionally to align marketing efforts with broader business and revenue goals
• Monitor campaign and product performance and help identify opportunities for optimization and growth
• Use customer insights, data, and market understanding to improve marketing effectiveness and decision-making
• Support new product launches and drive adoption within key consumer segments
• Perform other duties as assigned

• 5 years of experience in D2C marketing, product marketing, brand strategy, or related roles
• Strong understanding of consumer marketing strategy within an e-commerce or direct-to-consumer business
• Demonstrated ability to understand customer segments and develop effective go-to-market strategies
• Experience helping lead integrated marketing campaigns across multiple digital channels
• Strong understanding of product positioning, messaging, and customer communication
• Excellent collaboration and cross-functional communication skills
• Ability to think strategically while also contributing to execution and creative direction
• Data-driven mindset with the ability to evaluate performance and identify opportunities for improvement
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment