What are the responsibilities and job description for the Digital Marketing Manager- SEM/Paid Media position at Therapy Brands Thrive, LLC?
Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community.
Job Description
What You’ll Do
- Own Paid Media Strategy: Develop and execute full-funnel SEM and paid media strategies tied to pipeline, bookings, and efficiency metrics, leveraging AI-driven insights to inform channel mix, targeting, and investment decisions.
- Plan and Forecast: Set quarterly and monthly plans; translate goals into channel forecasts and KPIs (MQL SQL pipeline bookings), using predictive signals and historical performance modeling where possible.
- Optimize Campaigns at Scale: Launch, manage, and scale programs across Google, Microsoft, LinkedIn, Meta, and emerging paid channels. Use AI-assisted keyword research, audience expansion, and bid optimization to improve performance and efficiency.
- Drive Conversion Through Experimentation: Partner with web, design, and content teams to improve landing page and form conversion rates. Establish disciplined testing across ads, creative, offers, and page elements—using AI tools to accelerate test ideation, creative iteration, and insight synthesis.
- Ensure Measurement Integrity: Maintain clean tracking and attribution (GTM governance, enhanced conversions, UTMs, conversion APIs). Apply advanced analytics and AI-powered reporting to deliver executive-ready insights and performance narratives.
- Manage Audiences Intelligently: Build and manage retargeting, suppression, and lookalike audiences. Use behavioral signals and AI-enabled segmentation to align messaging with funnel stage and intent.
- Budget Stewardship: Own pacing, forecasting, and variance analysis; partner with finance and leadership to explain performance drivers. Manage agencies, vendors, and ad tech partners, including platforms that use automation and machine learning.
- Compliance & Governance: Ensure adherence to platform policies, data privacy standards, and internal controls while responsibly adopting new AI and automation capabilities.
What You Bring
- 4–6 years of hands-on ownership of SEM and paid media programs with measurable impact on pipeline, revenue, and efficiency (CPL, CPA, CAC).
- Deep expertise in Google Ads and Microsoft Ads; strong operator in LinkedIn Ads and paid social platforms.
- Proven ability to scale campaigns end-to-end—account structure, keywords, ads, audiences, budgets, and optimization frameworks.
- Strong measurement foundation: GA4, GTM, HubSpot, Salesforce reporting, with a clear understanding of attribution tradeoffs and data quality.
- Experience using AI-powered tools for campaign optimization, creative development, audience insights, forecasting, or performance analysis (platform-native or third-party).
- CRO and experimentation mindset across ads, landing pages, and offers—focused on qualified, revenue-driving outcomes.
- Analytical and financially grounded; comfortable forecasting, pacing, and diagnosing performance using Excel or Sheets (Power BI a plus).
- Executive-ready communicator who can translate complex data and AI-driven insights into clear, actionable recommendations.
- Highly organized, high-ownership, and continuously learning as marketing platforms, AI capabilities, and privacy expectations evolve.
Additional Information
While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.
The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together!
All your information will be kept confidential according to EEO guidelines.
At Ensora Health, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.
We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.
We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.
Ensora Health is an equal opportunity employer.