Demand Generation Manager - Cross Sell

What You’ll Do

• Own cross‑sell pipeline and bookings targets by designing and executing integrated expansion programs for existing customers, using AI‑driven insights to prioritize opportunities and improve conversion.
• Build lifecycle journeys aligned to customer stages (onboarding, adoption, maturity, renewal) that guide accounts toward their “next best” product, informed by AI‑supported usage and engagement signals.
• Partner with Customer Success and Sales to develop expansion playbooks, including targeting rules, talk tracks, enablement assets, SLAs, and handoffs—using data and AI‑assisted analysis to refine timing and relevance.
• Work closely with Product Marketing to translate product value into clear, persona‑based messaging tied to real workflows and outcomes, leveraging AI to test, personalize, and optimize messaging at scale.
• Serve as the marketing owner for add‑on products (e.g., RCM, Payments, Clearinghouse, and others), shaping positioning, competitive differentiation, and customer‑facing content when dedicated product marketing resources are not available.
• Create advanced segmentation strategies using product usage signals, customer maturity, firmographics, and engagement behavior, supported by AI‑enabled pattern recognition and predictive insights.
• Launch and optimize multi‑channel campaigns across email, in‑app messaging, webinars, customer communications, and targeted digital programs, using AI‑assisted experimentation to improve performance and efficiency.
• Define KPIs and measurement plans for every program, then iterate based on performance data, customer feedback, and AI‑supported analysis.
• Partner with RevOps to improve targeting, attribution, routing, and reporting so expansion programs are measurable, repeatable, and scalable.
• Run experimentation and optimization (A/B testing, offer testing, messaging tests, timing tests), using AI tools to accelerate learning and identify winning patterns faster.
• Communicate results and recommendations to stakeholders with clear insights, strong storytelling, and actionable next steps grounded in data.

How Success Is Measured

• Attach rate and adoption lift for targeted products
• Expansion pipeline created and influenced
• Expansion bookings and revenue from cross‑sell programs
Conversion rates across lifecycle milestones (add‑on engagement demo/trial opportunity
• win)
• Program efficiency and operational health (coverage, SLA adherence, speed to follow‑up, reporting accuracy)

What You Bring

• 5 years of B2B demand generation, lifecycle, or growth marketing experience with direct ownership of pipeline and revenue targets, including clear examples of programs built, results delivered, and decisions made.
• Experience driving cross‑sell, upsell, retention, or expansion programs within an existing customer base.
• Comfort applying AI‑enabled tools and insights to segmentation, personalization, experimentation, or performance analysis to improve marketing outcomes.
• Exposure to product marketing fundamentals (positioning, competitive analysis, sales enablement); comfortable stepping into this work when needed for attach products.
• Strong analytical skills and confidence working with dashboards, funnel analysis, cohort performance, and test results.
• Ability to translate customer and performance data into clear segmentation, messaging, and campaign strategy.
• Proven cross‑functional collaboration with Customer Success, Sales, Product Marketing, and Operations teams.
• Excellent writing and editing skills with the ability to communicate value clearly, credibly, and consistently.
• Strong project management skills and the ability to execute in a fast‑paced, deadline‑driven environment.
• Comfort operating with ambiguity and building scalable expansion programs from early experimentation through optimization.

Additional Information

While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.

The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together!

All your information will be kept confidential according to EEO guidelines.

At Ensora Health, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.

We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.

We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.

Ensora Health is an equal opportunity employer.